CHERUB - SID MAGAZINE
âVegas bomb?â Jason ventures with glee. âDefinitely,â Jordan affirms to his partner in crime, casting a glance of excitement at me from across the table.
This would be the final exchange of the interview with the musical duo Cherub of Nashville, Tennessee. Whilst the British pub would unfortunately be unequipped to concoct the kick to the system that the shot would provide, the falsetto funk-infused electronic harmonies of Cherub and the lively twosome behind it were a more than adequate consolation. Talking to Jordan Kelley and Jason Huber, we discuss the origins of Cherub, from their humble beginnings in freshman year to becoming a group whose newest release The Year of the Caprese could likely form the soundtrack to the next generation of underclassmen looking to leave their mark.
The conglomeration of Cherub began at Middle Tennessee State University where they lived up to Twainâs famous sentiment of not letting school get in the way of their education. As Jason explains, âWe were each going to school for music production. Me, Jordan and Nick Curtis [The groupâs producer and de-facto third member] met our freshman year because we were all in the same program but it was probably at least five years before all three of us did anything together musically. Jordan was producing for a bunch of MCâs and I was in a psychedelic folk rock band - so very different projects than what weâre doing now but at the same time our roles in the projects were very similar.â Delving further into his first year upon dropping out of school to take a hands-on approach to continuing his education, Jordan continues, âI rented out a house and I spent a whole year kind of trying to get my shit together. Me and Nick made the first record, I brought the stuff to him, he refined the sound and made it into something listenable, after that I sent the album to Jason and he liked it, and then we just started building on it.â
Consider Cherubâs musical landscape as you would consider the Freudian notion of the âidâ: a permutation of urges, interests and instincts churned out through the sonic sensibilities of Jordan, Jason, and Nick. The foundation of the groupâs sound has clearly been influenced by the hybridity of the modern musical landscape and its pluralistic status-quo, setting the stage for an assembly line of exuberant, rambunctious party tracks which in turn find surprising congruence with other songs that showcase wistful inquisitions of lust and love. Lyrics that shift between the âbetter off without youâ tone of XOXO (âI heard what you said / So yeah, yeah / fuck that bitch!â) and the melancholy introspection of Lyndennberries (âI love you the most / More than I love them / Itâs important we stay close.â)
Elaborating on the process of Cherubâs construction, Jason recalls, âthere was a pretty short conversation actually â whether it was going to be you know a live band or a DJ project and we decided to do somewhere in the middle.â Jordan adds, âItâs a three piece dynamic - and live currently itâs just me and Jason, but Nick owns the studio where weâve recorded all of our stuff and he mixes and masters everything. The dynamic is in the studio. Even with the new stuff itâs a little different but for the most part itâs me writing the music and then we lay down that foundation in the studio and from there Jason and Nick add and layer things and then it turns into a song.â Jason continues, âA lot of the underlying writing starts with Jordan and on this one started off with all of us sitting around the studio around keyboards and drum machines and stuff like that and then developing an idea and then Jordan taking that idea and crafting lyrics and a whole song around it and then we kind of put it back together and mix it out in the studio and thatâs when we start to take it and break it back apart for the live show. We write in the studio first and foremost with no thought of the live show in mind really, itâs really just about the music. Because we write in the studio first there are no limitations, itâs all about the sounds and the ideas that are in our heads and just finding a way to get them across. And then itâs a really fun process taking that and finding a way that it can translate live.â
Cherubâs latest translations come about amidst promotion for the release of the aforementioned album The Year of the Caprese as well as the re-release of Doses and Mimosas, â rightfully reclaimed from relative obscurity to becoming a multi-million YouTube hit and likely your favorite summer song that you just havenât heard yet â one which in-keeping with the rest of their catalogue goes down as easy and enjoyably as - well, doses and mimosas (if youâre into that sort of thing). Detailing the reticence and eventual rationale behind the re-release Jason explains, âI thought âEverybody has heard this song. Its old news - nobody wants to hear it again.â Then one radio station in Las Vegas makes an edit of it and we start having people hit us up and we thought, âHow are these people just hearing this now?â And then it starts to hit other radio stations in the country, then we realize this is just the U.S - we havenât even reached out to the rest of the world. Itâs really cool for us â I mean its humbling and itâs awesome to realize our bubble is so small. All that we want is to be able to reach out to everybody, just to have a chance to make a connection.â
âNot to sound naĂŻve but we want to touch everyone.â Jordan chimes in with jest, âDonât misquote that. We want to touch all the little people out there.â
âIn little placesâŠ[leaning into the recorder, pre-empting a burst of laughter]âŠthis is Jason.â
The longer the interview lasts the more apparent it becomes that the jokes fly freely and often with Cherub because the creativity does as well. While the lively party anthems and the saucy tongue-in-cheek declarations of youthful desire are symptomatic of a joyride, the groupâs formation is more than simply  a careening rollercoaster. It may be a wild ride â but its one where the tracks are as important as the velocity, where the chemistry between like-minds is as vital as their burgeoning success. That success looms ahead now with the imminent release of Year of Caprese the mention of which kicks off a final spree of self-deprecation and ball-breaking as Jason and Jordan reveal the significance (or lack thereof) of their albumâs title, and more tellingly, the dynamic of the group which drives them forward.
 âNot to bust out a secret â but it really has nothing to do with the inspiration behind any of the songs or the content involved in the album â its super random inside jokes, and Year of the Caprese is the same thing. I had a really good seasonal tomato with ricotta cheese thing in Paris with our manager and it was the best dish Iâd ever had, and from there I just ordered them everywhere I went-â
âYou ordered like eight of them in Amsterdam,â Jason interrupts.
âBecause they were good,â Jordan rationalizes, âIf I find a good caprese Iâm gonna eat as many as I can.â
âWeâre special boys,â Jason laughs, âWhen people ask us, âDid you guys ever think youâd be where you are right now?â I mean weâll both say yes just because we both knew that we werenât ever going to stop until we were somewhere. We both kind of feel like this is what were made for, what were good at.â
âIâm only really good at this,â Jordan adds with a smile, âhonestly.â












