#patolasarees

CULTURE IS BRAND, BRAND IS CULTURE The business of style, in particular, thrives on appropriation and appreciation .I have always believed well-intentioned appropriation along side appreciation can be a force for good, creating a cultural exchange and enriching the available vocabulary for artists like myself and many others. It can be an engine that drives culture forward and breaks down borders and divisions, rather than dividing them. When Chinese designer Guo Pei looks to the Imperial history of her countrymen and exaggerates and romanticises it to brilliant effect, the results are profound, and non-Chinese designers should be free to do the same. Without the freedom to embrace fantasy, curiosity and interpretation, borders remain closed and the codes of stereotypes remain intact — and what could be more regressive than that? Just as languages grow through the inclusion of foreign words, so too is the network of images, crafts and references enriched by exchange and credited well referenced appropriation. Cultural evolution and creativity depend on it. I see culture as the connections, influences and embedded codes that make us who and what we are as both individuals and collectives. Culture is the basis for meanings to be created and it enables these meanings to be shared. Culture is the codes, rules and norms that underpin the thoughts, actions and outcomes of everyday life and as a designer it is impertaive to my delivery. Culture is complex, multi-faceted and difficult to pinpoint, at times it can be slow moving and residual whilst also in a state of constant flux, so making sense of it is often easier said than done. Irrespective of the challenges as a brand it's extremely important for me to keep the core culture of what I am trying to potray in the centre of everything I do. #ayushkejriwal #designerayushkejriwal #ayushkejriwalstory #saree #sari #benarsi #patolasarees #ayushkejriwalpatolas

MAGICAL PATOLA The time-consuming but highly skilled tying, untying, retying and dyeing in different colours of a Patola saree can take several months. Loud red, yellow, green and blue dominate. The pattern becomes apparent as warp threads set on the loom. Traditional motifs are called bhat and include narikunjar, paan, choktha (square), chhabadi (10 elephants), laheriya (diagonal lines) and navratna (nine gems) among others. The striking colours in the Patola sarees remain intact for centuries as all colours are sourced organically. Turmeric, marigold flowers, onion skin, pomegranate bark, madder root, lac, catechu and indigo along with different mordant (use of chemicals to bind natural dyes to the textile fibres) are used as dye. The magic of a Patan Patola is undeniable. For purchases email me at [email protected] or what's app me on 00447840384707 🙏😊 We ship WORLDWIDE. #sarees,#saris,#indianclothes,#womenwear, #anarkalis, #lengha, #ethnicwear, #fashion, #ayushkejriwal,#Bollywood, #vogue, #indiandesigners ,#handmade, #britishasianfashion, #ayushkejriwalpatolas , #designerayushkejriwal , #bollywoodfashion, #style ,#patolasarees , #classy, #instafashion, #handmade , #indiancouture, #londonshopping, #bridal, #patanpatola , #statementpieces, #weddingideas #Patanpatola #Patanpatola

MAGICAL PATOLA The time-consuming but highly skilled tying, untying, retying and dyeing in different colours of a Patola saree can take several months. Loud red, yellow, green and blue dominate. The pattern becomes apparent as warp threads set on the loom. Traditional motifs are called bhat and include narikunjar, paan, choktha (square), chhabadi (10 elephants), laheriya (diagonal lines) and navratna (nine gems) among others. The striking colours in the Patola sarees remain intact for centuries as all colours are sourced organically. Turmeric, marigold flowers, onion skin, pomegranate bark, madder root, lac, catechu and indigo along with different mordant (use of chemicals to bind natural dyes to the textile fibres) are used as dye. The magic of a Patola is undeniable. For purchases email me at [email protected] or what's app me on 00447840384707 🙏😊 We ship WORLDWIDE. Photographer - @mclellanphotography MUA - @fshauq Model - @official_suzanne #sarees,#saris,#indianclothes,#womenwear, #anarkalis, #lengha, #ethnicwear, #fashion, #ayushkejriwal,#Bollywood, #vogue, #indiandesigners ,#handmade, #britishasianfashion, #instalove, #desibride, #bollywoodfashion, #style ,#patolasarees , #classy, #instafashion, #handmade , #indiancouture, #londonshopping, #bridal, #patanpatola , #statementpieces, #weddingideas #designerayushkejriwal

‘ Rulavati ‘ If you have been following me for a while you would know how much I love #patanpatola sarees. They are extremely expensive but worth every penny. It takes several months to get one made but it’s worth the wait! Rulavati is a double ikkat patola silk with a striking black base along side bright red, orange , yellow , turquoise , white and green. It has the most stunning motifs including leopards, elephants 🐘and peacocks. You have to touch Rulavati and see it in person to appreciate its true beauty. I have teamed her with a orange and white raw silk embroidered blouse. All in all she is a stunner 🤗 For purchases email me at [email protected] or what's app me on 00447840384707 🙏😊 We ship WORLDWIDE. #sarees,#saris,#indianclothes,#womenwear, #anarkalis, #lengha, #ethnicwear, #fashion, #ayushkejriwal,#Bollywood, #vogue, #indiandesigners ,#handmade, #britishasianfashion, #handmade , #desibride, #bollywoodfashion, #style ,#patolasarees , #silk, #instafashion, #handmade , #indiancouture, #londonshopping, #bridal, #patanpatola , #statementpieces, #weddingideas #designerayushkejriwal

Where heritage meets luxury—Patola silk sarees that redefine timeless beauty. Discover Luxury Draped in Heritage at Virasat Patola Emporium.

Where heritage meets luxury—Patola silk sarees that redefine timeless beauty. Discover Luxury Draped in Heritage at Virasat Patola Emporium.

Yellow Traditional Design Patola Saree - Virasat Patola

Elevate your style with this exquisite saree, a harmonious blend of heritage and contemporary grace.