FANDOM SPORTS Celebrates "Superfandom" during World Cup #WearYourColors Campaign Brings Body Art to a Whole New Level VANCOUVER, #BritishColumbia , July 17, 2018 ( #GLOBENEWSWIRE) -- FANDOM #SPORTSMedia Corp. (CSE:FDM) (OTC:FDMSF) (FRANKFURT:TQ42) (“FANDOM SPORTS” or the “Company”) – via NetworkWire – FANDOM SPORTS, the new sports app that aggregates, curates, and produces fan-focused content, concluded its four-week interactive campaign this week. The #WearYourColors campaign celebrated and rewarded fans who showcased their passion for soccer with expressive tattoos, #bodypaint or colorful comments. The campaign, which coincided with the largest #sportingevent in the World, The #FIFAWorldCup, watched by nearly half of the world’s population, apprx. 3.4 billion people, helped spark a sizeable uptick across Fandom Sports’ social channels in terms of downloads, likes and engagement. Since inception of the campaign, the social element achieved more than 600,000 impressions, and Fandom’s Instagram account saw a 410% increase in followers. On behalf of @fandomsportsapp , Brazilian “Superfan” Mauricio traveled to Saint Petersburg and was on site throughout the World Cup activities to showcase his incredible Flamengo #soccerteam tattoo on the front and back of his torso. His unrivaled devotion to his club helped spawn the concept of the #WearYourColors campaign. While in #SaintPetersburg , Mauricio watched his beloved Brazil take on Costa Rica in a thrilling 2-0 victory. During his time in Russia, Mauricio gained international notoriety after taking hundreds of photos with fans from around the world and being interviewed by news outlets from Finland, France, Denmark, Egypt, and Mexico. To engage in the #WearYourColors campaign, #passionatefans were able to submit photos of themselves showcasing their team-inspired tattoo or body art or comment on existing #WorldCup content, with a chance to win unique prizes and tickets to soccer events throughout the year. #FandomSports plans to continue being at the forefront of fan-centered content, innovation, and #reallife experiences, and will be continuing the trend of creating once-in-a-lifetime #fanexperiences .
