For The Love of Productizing Hacks
I'm a big fan of products that makes everyday tasks more efficient; work, personal, whatever. Â The art of combining multi-step activities into a single step is always a win-win.
As Chris Dixon pointed out in the May PandoMonthly Fireside chat, one of the most impressive and immensely successful recent product examples of this is Instagram. None of what Instagram did was particularly new; you could always
snap high quality digital pics Â
apply a different effects to the photo using Photoshop (or similar)
While there are always people tech savvy enough to script or hack these steps in a slightly more automated fashion, recognizing this commonly repeated use case, and more importantly productizing it, is the simple genius here achieved by Instagram. Â
Another recent example of this is from the folks at minbox. Â While getting large digital files from person to person has always been achievable (sneakernet, bbs, ftp, to more recently, Skydrive, Dropbox, Box, etc), it's still a multi-step process. Â
Once complete (could be seconds, mins, hours), configure share settings / generate link
Just like in the Instagram scenario, I'm sure many people hacked together a script to make this a much more automated process.
Minbox did a great job of recognizing that this is a VERY frequent use case; people have a large file(s) and need to get it to someone.  It's simple enough, why should users be forced to retrofit this use case onto a cloud-based file system.  Minbox launched a product that enables you to send a file in 2 seconds; drop file & instruct where it's going.  Simple and Amazing.  The only thing better than the actual product is their product marketing. Usain Bolt!
With more and more people / businesses shifting their everyday activities to the digital world, there is so much more opportunity to make things more efficient.  Software often gets created to support as many use cases as possible (...killing multiple birds / one stone...).  While a necessary evil in some cases, a fatal flaw in many other cases. Â
When aligning the MMF (minimum marketable feature) of your product with a common, very frequently executed use case, you better your chances at a successful product launch. Save the configurability and flexibility for future iterations, or maybe never depending on the market response.