#ownermanaged

Feel intimidated by the notion of creating an explainer video? There’s no need to be — they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small start-ups are using them.  Explainer videos are a great way to engage potential customers and familiarise them with your business. The hard part is to get them right. Since an explainer video may be smack dab on your homepage, and the first thing your visitors experience, it’s essential to nail it the first time. Here are some tips for creating a killer explainer video that clearly describes your business and drives more sales.  According to writer and creative director, Helen Klein Ross, “the less you say, the more likely people are to remember.” We realise you have a lot you want to tell people about your business, but this video is meant to be an overview, the “hook” that gets people interested in taking the next step. The typical rule of thumb in the industry is 150 words per minute. You might be able to read faster than that; but remember, you need breathing room and time for the message to sink in. Not to mention, the longer your video is the less people will pay attention to it:  Read More... #businessdocuementary #businessvideo #companyvideo #ExplainerVideos #ownermanaged #talkingheadvideo