#ottadvertising

OTT advertising seems to be a safe bet right now. Brands are moving serious budgets here to reach a wider segment of audience at once.  

In 2025, 28% of total digital ad spend in India was heavily driven towards OTT platforms and video content.

But what if we told you that the audience pool that you are reaching right now is limited? The numbers that you see on your dashboard are not always true.  

This is exactly what came to light during a recent campaign analysis we conducted for a large automotive brand running video ads across two of India’s leading OTT platforms

The global digital video advertising market size is excepted to reach USD 659.16 billion in 2030 and is projected to grow at a CAGR of 20.0% from 2024 to 2030. The fusion of big data analytics with advertising offers promising growth prospects to the market due to the generation of vast volumes of user data. The vast amount of data has enabled marketers to carefully analyze user data and showcase specially curated advertisements according to the viewing trends of audiences. Additionally, the integration of analytics tools in advertisement platforms enables advertisers to analyze the effectiveness of advertising campaigns and thus make relevant changes as and when required.

Blockchain technology is expected to offer exciting growth prospects to advertisers in the future. Blockchain, being a secure distributed ledger, provides the ability to safely track audiences, path, budget spend, and conversion rates to network participants only. A buyer can buy an impression, which is verified by the publisher, and only then can it be added to the ledger. The implementation of blockchain technology enables everyone in the chain to see impression events, validate, and approve the changes made by individuals to create a more transparent marketplace.

Further, the fusion of cloud computing technology with digital video advertising provides promising growth to the sector, owing to the former’s enhanced ability to distribute dynamic and interactive advertisements to brands and marketers efficiently. An ad-based cloud platform helps brands and marketers to optimize spend across several channels. Cloud-based supply-side platforms enable advertising agencies to efficiently produce and offer various video advertisements to its clients, based on their needs and requirements. Furthermore, cloud-based platforms are also expected to facilitate the creation of personalized ads via an original optimization product.

The induction of Augmented Reality (AR) technology in digital marketing techniques offer promising growth prospects to the digital video ad market, owing to the ability of the technology to provide better inter-personal experience to viewers. The immersive nature of technology enables marketers to create deeper connections with audiences to portray a better brand image, which is essential in driving sales. Additionally, deploying AR-enabled advertisements offers more cost-effective options to brands and agencies as compared to traditional print media corporations. AR technology-based advertisements can offer marker-based and location-based advertisements, which further allow companies to practice hyperlocal advertising methods and consequently boost sales outcomes.

For More Details or Sample Copy please visit link @: Digital Video Advertising Market Report

Digital Video Advertising Market Report Highlights

The mobile segment is envisioned to witness the highest CACR over the forecast period due to the incrementing penetration of smartphones and its ability to play video ads in several formats

The retail segment is expected to capture the significant CAGR over the forecast period owing to the rising trend in the usage of internet-based buying platforms by individuals

No contracts. No minimums. Just real targeting that works. We’ve been helping dispensaries, delivery services, and cannabis events reach the right people—without wasting budget on broad or banned channels. Here’s how we do it with geofencing: What Is Geofencing? We digitally “fence” physical locations—like competing dispensaries, smoke shops, CBD stores, events, or even universities (age 21+ only)—and serve ads to people who walk into those zones. Then, we retarget those devices across mobile apps and websites for up to 30 days. Example Campaigns for Cannabis Clients 🔹 Dispensary A in Los Angeles - Fenced 6 top competitors within a 5-mile radius - Also fenced a weed expo at LA Convention Center - Retargeted attendees for 30 days with an offer for 20% off first visit - Results: 42,000 impressions, 120 verified in-store visits 🔹 Delivery Service in NY - Targeted residential zones in 3 zip codes - Fenced smoke shops, lounges, and vape retailers - Showed video + static ads on apps like Weather, Vice, Twitch, and Reddit - Results: CTRs over 6%, 36% increase in delivery zone orders 🔹 CBD Wellness Brand - Geofenced yoga studios, chiropractors, and boutique gyms - Targeted mobile devices of users shopping for “natural” remedies - Retargeted with educational blog content and soft-sell CTA - Results: Reduced cost-per-lead by 32% Why Cannabis Brands Love This ▪️ Works in highly regulated ad markets ▪️ Doesn’t require Google/Facebook compliance ▪️ Hyper-targeted: You choose exact areas, stores, and even event floors ▪️ No long-term contracts or minimums ▪️ Real-time reporting + creative included Want a free custom plan? Tell me your location and who you want to reach—I’ll map it out. Let’s help more people find you—without the fluff. Checkout what we can do for dispensaries. https://lnkd.in/dMyENPsa

No contracts. No minimums. Just real targeting that works. We’ve been helping dispensaries, delivery services, and cannabis events reach the right people—without wasting budget on broad or banned channels. Here’s how we do it with geofencing: What Is Geofencing? We digitally “fence” physical locations—like competing dispensaries, smoke shops, CBD stores, events, or even universities (age 21+ only)—and serve ads to people who walk into those zones. Then, we retarget those devices across mobile apps and websites for up to 30 days. Example Campaigns for Cannabis Clients 🔹 Dispensary A in Los Angeles - Fenced 6 top competitors within a 5-mile radius - Also fenced a weed expo at LA Convention Center - Retargeted attendees for 30 days with an offer for 20% off first visit - Results: 42,000 impressions, 120 verified in-store visits 🔹 Delivery Service in NY - Targeted residential zones in 3 zip codes - Fenced smoke shops, lounges, and vape retailers - Showed video + static ads on apps like Weather, Vice, Twitch, and Reddit - Results: CTRs over 6%, 36% increase in delivery zone orders 🔹 CBD Wellness Brand - Geofenced yoga studios, chiropractors, and boutique gyms - Targeted mobile devices of users shopping for “natural” remedies - Retargeted with educational blog content and soft-sell CTA - Results: Reduced cost-per-lead by 32% Why Cannabis Brands Love This ▪️ Works in highly regulated ad markets ▪️ Doesn’t require Google/Facebook compliance ▪️ Hyper-targeted: You choose exact areas, stores, and even event floors ▪️ No long-term contracts or minimums ▪️ Real-time reporting + creative included Want a free custom plan? Tell me your location and who you want to reach—I’ll map it out. Let’s help more people find you—without the fluff. Checkout what we can do for dispensaries. https://lnkd.in/dMyENPsa

Intro Track: Why Mindset Matters More Than Metadata

Demographics? Outdated. Devices? Fragmented.

What really matters in 2025? The viewer’s mindset.

Today’s viewers pick content the way they pick songs—from mood, vibe, and moment. So why are you still serving them ads based solely on ZIP codes or age brackets?

Let’s remix your CTV strategy into a mood-driven playlist—and show you how to match every viewer mindset with messaging that makes them turn up the volume.

Track 1: The “Chill and Stream” Ad

Viewer Mood: Relaxed, passive, non-decision-making Perfect Placement: Light entertainment, cooking shows, late-night reruns Your Ad Style: Gentle music, soft CTA, soothing visuals Use Case: Promote wellness brands, lifestyle apps, delivery services

Track 2: The “I’m Focused” Viewer

Viewer Mood: Productive, curious, ready to learn Perfect Placement: Docs, reality-based shows, tutorials Your Ad Style: Informative, helpful, value-first Use Case: Financial tools, educational services, productivity platforms

Tip: Use Brandify’s viewer intelligence platform to target viewers by time slot and content tone, not just channel or genre.

Track 3: The “Let’s Buy Something” Audience

Viewer Mood: Impulse-ready, emotionally activated Perfect Placement: Live sports, shopping content, reality TV finales Your Ad Style: Bold CTA, product-focused, time-sensitive Use Case: Retail offers, ticket sales, app downloads

Track 4: The “Multiscreen Drifter”

Viewer Mood: Split attention, browsing mid-stream Perfect Placement: Any show with mid-roll breaks Your Ad Style: High-contrast visuals, QR codes, mobile CTAs Use Case: Restaurant chains, mobile apps, local events

According to Comscore’s CTV Trends Report, viewers exposed to multi-screen campaigns saw 2x higher conversion rates compared to single-screen efforts.

Encore: Design Campaigns by Mindset, Not Just Market Segment

When you sync ads to behavior and emotional energy—not just demo stats—you start creating brand experiences, not just ad interruptions.

Ready to build your own ad playlist? Start mixing signals and intent with Brandify’s smart planning dashboard and stream campaigns that make people stop scrolling and start acting.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Act I: The Opening Scene – Viewer Enters the Experience

Imagine this: It’s Friday night. A viewer scrolls through their Roku menu. They're not just picking a show—they're subconsciously preparing for an experience.

This moment is fleeting—but powerful. Their brain is switching gears. From workday logic to weekend emotion.

This is when CTV campaigns need to whisper, not shout. A soft brand logo. A calm voice. A visual that aligns with the ambient mood.

Use this “entry point” to establish brand presence without friction. Ads that match genre, time-of-day, or even viewer mood see a 46% higher recall rate according to Nielsen's Streaming Impact Report.

Act II: The Emotional Core – Ads Meet Immersion

The show starts. The lights are low. The viewer is locked in.

Here, mid-roll ads must walk a fine line: Do they enhance the story or interrupt it?

A food delivery ad during a family movie? Engaging.

A tax ad mid-horror film? Not so much.

This is where Brandify shines. By layering emotional intelligence with location data, you can place ads that flow, not jar—turning passive moments into persuasion.

Pro Tip: Brandify’s tools let you test ad delivery by genre, by platform, and by mood. See what sticks, what annoys, and what drives action.

Act III: The Afterglow – From Feeling to Action

The credits roll. The moment’s passed—but the impression lingers.

Here’s where cross-device retargeting picks up the baton. Think:

A product ad seen on CTV…

Followed by a reminder via mobile display or Instagram the next day.

This is how modern viewers convert—not in the moment, but in the echo of the experience.

Research from Think with Google shows that over 75% of users switch devices mid-journey. Your brand needs to follow without being invasive.

Wrap-Up: Build a Campaign with Cinematic Flow

Want ads that live in sync with your viewers’ experience—not in conflict?

Map your strategy using Brandify’s cross-screen planning platform and build campaigns that move like the medium they appear in: with flow, timing, and emotional depth.

Because when your ads feel like part of the story, they become part of the memory.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Let’s Talk About That Static

You know that fuzzy screen when your cable box isn’t working? That’s what traditional TV feels like now—outdated, inflexible, and slightly annoying.

In contrast, Connected TV (CTV) is crisp, customizable, and completely tuned into the viewer experience. It’s not just about content. It’s about how we interact with content—and advertisers are finally catching on.

What CTV Does Differently

1. It Starts When You Say So No need to rearrange your evening. CTV lets you start your show now, not at 7:30 sharp.

2. It Goes Where You Go Watch from the couch, bed, airport, or treadmill. It’s called Connected TV for a reason.

3. It Understands You Content recommendations based on your behavior? Yes, please.

4. It Shows You Smarter Ads CTV ads are shorter, sharper, and smarter—especially when powered by Brandify’s location-intelligent platform.

Why Viewers Are Choosing CTV (And Never Going Back)

Here’s the emotional pitch:

Viewers are exhausted by irrelevant commercials

They crave choice, autonomy, and speed

They want their devices to understand them

CTV delivers all of this. Traditional TV? Still working on not cutting to commercial in the middle of a sentence.

What Advertisers Need to Know Right Now

This isn’t just a viewer movement—it’s a marketing moment.

According to IAB’s CTV ad report, brands that pivot to CTV see better ad recall, lower CPAs, and stronger engagement.

CTV lets you:

Target hyper-specific demographics

Build localized campaigns with geofencing

Adjust ads in real time

Run cross-device creative that adapts to context

Build your first campaign using the Brandify campaign planner—designed to help advertisers speak to real people, not just segments.

FAQs: CTV, Decoded

Q: Will CTV replace cable entirely? It already has in many homes—and the trend is growing fast.

Q: Can CTV ads be skipped? On some platforms, yes. But non-skippable ads are kept short and impactful.

Q: Is it expensive to advertise on CTV? CTV advertising is highly flexible. With real-time bidding and smarter targeting, you can often spend less and earn more.

Final Broadcast: Tune Into the Right Channel

Let’s be honest—traditional TV is becoming the background noise of yesterday.

The remote isn’t the only thing that’s gone missing. So is the relevance, the engagement, and the ROI.

But CTV? It’s where viewers are actively paying attention. It’s where you should be, too.

Visit Brandify and learn how to build a data-driven strategy that gets your brand on screen—and on point.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Once Upon a Time in the Living Room…

Every family had one—the person who owned the remote. You’d sit through weather updates, sports scores, or infomercials just to maybe catch your show. Those days? Gone.

Welcome to the age of Connected TV (CTV)—where the power has shifted. And no, not to Dad. To you.

What Is CTV? And Why Should You Care?

Connected TV (CTV) includes any internet-enabled device that lets you stream content. It’s your smart TV, your Xbox, your Roku stick—basically, if it lets you binge crime docs or guilty-pleasure reality shows, it’s CTV.

And here’s the kicker: It doesn’t care what time it is.

CTV lets you:

Skip live schedules

Watch across multiple devices

Control your ad experience

Personalize your content journey

Meanwhile, traditional TV still wants you to wait till 8 p.m. to catch your show—and sit through 15 minutes of commercials first.

CTV Gave Viewers What They Always Wanted

Let’s break it down like an episode list:

Episode 1: Control Over Content You decide what to watch, not a network exec in a tower somewhere.

Episode 2: Ad Relevance Thanks to tools like Brandify’s audience planner, CTV ads speak to you, not just at you.

Episode 3: Goodbye Channel Surfing With CTV’s custom menus and intelligent recommendations, every scroll counts.

Episode 4: Screen Freedom Start on the big screen. Finish on your phone in bed. No judgment.

If you’re wondering just how many Americans are watching this way, Statista’s 2024 data on CTV users reports that over 230 million people in the U.S. now stream content via CTV platforms—a staggering shift from traditional cable habits.

The Voice Search Revolution

Wondering what questions people ask their smart speakers?

“Why is streaming better than cable?”

“How do I advertise on CTV?”

“Can I choose who sees my ads?”

For Advertisers: CTV Is Your Dream Platform

CTV isn’t just great for viewers—it’s a goldmine for marketers.

Serve targeted ads by behavior, location, or device

Track performance in real time

Create agile, cross-platform campaigns

Reduce ad waste and boost engagement

Need a campaign blueprint? Try Brandify’s CTV strategy planner to map out your next big move.

Viewer FAQs

Q: Does CTV really have fewer ads? Yes—and they’re often smarter, shorter, and better timed.

Q: Can I stream live content on CTV? Absolutely. Sports, local news, and live events are all on tap.

Q: Are ads skippable? Sometimes. But even when they’re not, they’re less likely to make you reach for your phone in boredom.

Final Episode: The Remote Is in Your Hands

CTV isn’t the future. It’s the right now. And it’s changing the game for both viewers and advertisers.

So next time you pick up the remote (or speak into it), remember: you’ve got the power.

Brands? You better learn how to show up in the new world of TV—or get scrolled past.

Ready to win the screen war? Visit Brandify and build a campaign strategy tailored to the way your audience actually watches.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/