How to Reduce OTA Dependency & Boost Direct Bookings
Online Travel Agencies (OTAs) are excellent for getting your hotel discovered, but paying 15% to 25% commission on every booking is a massive leak in your profit margins. If more than 60% of your bookings come from third-party platforms, your hotel is heavily dependent on them.
To reclaim your margins, you do not need to quit OTAs entirely. You need to build a direct booking system that works. This means optimizing your website to convert, giving guests a compelling reason to book direct (like exclusive perks or best-rate guarantees), capturing inquiries instantly on WhatsApp, and turning one-time OTA guests into loyal repeat bookers.
👉 Read the full step-by-step guide on Apycue: https://apycue.com/how-to-reduce-ota-commission
