#optimizeairbnblisting

These are proven tips to increase your airbnb search ranking and secure much needed bookings right now. You might have go to your minimum or even slightly below. But hang in there and do your airbnb listing management well; there is the rainbow on the other side. We got all of our units filled with 1-weeks to 1-month stay even during at this time. Travel is at all time low now, hosts are wondering if it's the bottom. As long as the curve can be flatten and restrictions are lifted, we expect to see increase in travel demand (compare to now). With many hosts looking to switch to medium or long term rental or being forced out of the market all together, demand then will be up which supplies will be low. So hang in there. How to boost airbnb listing?

1. Airbnb description and Listing title

Improve your airbnb listing title with these tips: Cleaning is more important than ever. Highlight your cleaning processUse keywords like CDC recommended cleaning, Sanitized...Airbnb cleaning checklistHighlight what would make your listing stand out to guests that might be subjected to quarantine or stay-at-home order or someone that is looking for a place to work from or more space to spread the family out.Big private backyardPorch / balconyBig indoor or outdoor spac, etc. Ex: SANITIZED✨40%OFF/m✨2Br | Lanai | Parking | Kitchen Expand these points in your airbnb description. Airbnb description example:

2. Feature image - airbnb listing management most important step

Your feature image is the first thing people see and will determine if they want to see your listing or not. This is the most important aspect in airbnb listing management and optimize airbnb listing.

https://airbnb.com/h/waipahu These are Facebook ads but you can see how brand communicates with airbnb photos.

3. First five image

Anything you want to show to a potential guests, you will need to show it through photos. The first five photos will be your most important asset in airbnb listing management. Once they get to your listing page, the first five photos are all they see at first. Each section has its own purpose. The feature photo is for people to click and see your listing.The first five photos are for people to view more photos or read your listing description. If these photos are not attractive enough, people might go back to the search and you just lost a potential guest. Show a variety of highlights you want a potential guest to see. Don't just how the same room / space for all first five photos.

4. Min day = 1

Set your minimum day to 1 to maximize on views, which will help to increase your airbnb search ranking; thus an important step in airbnb listing management. You might have preference how many days per stay. You can achieve this by setting long term discounts. So the 28-day would be your base of what you would be ok renting it out (your minimum for the month). When guests stay for 1-2 nights, they would pay a "premium." So you mark up to mark down, like how it's in retail.

5. Long stay discount

Set your 28-day discount to be the minimum you would be ok to rent your unit out to the whole month. Then set your 3-week and 2-week discount. Right now you would want to optimize for the 14-day (2-week) stay as many cities/states order 14-day quarantine period. See our example below.

See how Sonder does it.

6. Promoting your listing

Double down on marketing is the thing to do now because Maintain or increase your search ranking on airbnb. The more you share your listing url, airbnb will like it more and move your search ranking up.Many hosts are switching to long term rental or getting out of the market all together, it will be easier for you to gain market share. Where you can promote your listing Social media like Facebook and Instagram are great for short-term rental hosts. Don't forget Pinterest also.There are Facebook groups for travelers that you can share your listings there and maybe even get a few bookings.There are Facebook groups for hosts that you can share your listings and ask for opinion/critics. There are groups you can exchange wishlist but don't do that too much since you will want to build your wishlist organically (better airbnb SEO that way).Ask your guests and potential guests do airbnb Wishlist your listing. Timely messaging Travel brands are focusing being inspiring, hopeful and empathizing with followers. See example below that might inspire you to create something unique.

Go live Go live on Facebook or Youtube or other channels will help you increase your visibility greatly. We experimented with Facebook Live and increase organic view 10 times.

Yellow bar = Reach, Red bar = Clicks/Actions The first and second are Facebook Live videos. The last one is our regular Facebook post. You an see the high difference.

Conclusion