#optimalroi

One of the key considerations for SMEs is their web design. Here are a few things to ponder when it comes to this crucial part of a digital business:

Do you really need it?

Only in a few cases can digital businesses rely on a different platform like social media for marketing, lead generation, and sales. The main platform for most SMEs is their website, where they can detail who they are and what they do. Certain website functions also allow you to gather your visitors’ information and utilise them as leads and to actually be a means for customers to buy your products or schedule services with you.

What do you need in it?

Assess your business model and your objectives to determine what your web design will entail. Will your website house photos and videos to showcase your services and portfolio? Will you utilise it as an e-commerce site and need to keep the privacy of your customers’ information? These and other factors will help your web designer map out your site’s features.

Can you afford it?

Having a Simple Design

Years ago, webmasters believe that websites with a more complex design will be viewed as a more reputable website. Today, however, users are opting for simplistic website designs that still cater to their needs. Make sure that your website is simple and its layout clean and legible.

Putting Importance in Navigation

Leading your users to where you want them to be also requires some work. Remember that users prefer a website where they can find information quickly and easily. This is why having a navigation menu that’s easy to use can make a huge difference for your website’s conversion rate.

Going for a Responsive Design

It’s difficult to create separate websites for PCs and mobile devices. Instead, you can make your website easily accessible to any medium, be it PC or handheld devices. With more people accessing the Internet through their mobile phones, having a responsive web design is something that you can’t easily ignore.

Carousels Defined A front-page carousel is a point-and-click mechanism which allows viewers to scroll to the left or to the right by highlighting an arrow button. These are often paired with images or text to quickly summarise content. The image itself may be clickable; allowing the user to navigate to a different page. SEO Concerns The majority of sliders offer meta tags within an H1 format and as the images change, so will the text. In other words, static information that offers search engines such as Google discrete information about page content is much more difficult to present. This could dramatically affect rankings and, ultimately, lead to lower clickthrough rates. However, this is not to say that carousels are necessarily bad ideas. If they are presented in the correct fashion and should they contain a medley of meta tags specific to each picture, rankings might not be as negatively affected.

Those moving in to your neighbourhood are best welcomed with open arms, and better welcomed when your church has a website that talks about them. Sermon archives can be useful, but most critical is a good homepage: one that has your location, your denomination, and perhaps a meaningful quote or two.

A staff page is also not unwelcome. When people can attach names to faces, they feel more welcome. That way, when a new member of your community meets a member of your church, Google can lead the way. And when they're in need of help or someone to contact, having the right people named on your church's website can ease things in times of pain or crisis. There's a lot of good reasons to do it.

The Importance of Mobile Phones

One notable change which has taken place during the past decade is that an increasing number of potential customers are using their smartphones to access web pages. Modern sites should therefore make it a point that their information displays correctly on such devices. Statistics do not lie, as 46 per cent of users said that they would navigate elsewhere if a page failed to load efficiently.

Navigation and User Experience

Any business must provide the most streamlined user experience in order to maximise its conversion rates. Of course, this principle is now recognised by the majority of marketers in this field. 78 per cent believe that their top priority is centred on how the user can interact within the website. Unfortunately, this can be difficult to accomplish without the help of a third-party website design firm.