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Your Annoying Me!!! So What?
Your pissed off, loud aggressive, and on the metro playing an game on your smartphone. While in the game you receive an ad for Victoria's Secret. Your a 35 yr old woman, but you don't are about the ad, you just want to play the game and get to work. Sounds familiar? Well most people are with you. 70% say ads are annoying immediately. 60% want to have some incentive when they see an ad just to click on it. Most people cant even remember the last ad they saw because of ad blindness.
Guess what marketers care, but not that much. Why because they are still getting better CTR rates from mobile. Direct ads get around a 1% response rate. Now, with better metrics, and higher quality targeting mobile ad companies are getting anywhere from 5-15% response rate. So, they are they pissing you off in vain?
Lets just say the mobile marketing companies out there now are like feeble little deer. They are still learning to hobble around in the aggressive plain they focus on. The technology will get even better making the advertising experience better. Real-time-personalization is coming and ads will be custom tailored to you. Pull marketing is going to be a larger focus in the near future, but while your waiting please stop complain about ads on free apps.
