#opt in forms

New Post has been published on https://www.rocketresponder.com/blog/what-a-first-time-visitor-may-think-of-your-website/

What A First Time Visitor May Think Of Your Website

Email marketing and websites: When using an email service like RocketResponder you may very well be sending your subscribers links to your website.

Although it is your website – in the sense that you contol the content and pay the bills to keep it on line – it is really your visitors’ website.

They are the people who use it, navigate through the pages, read the content, click the links, buy the goods…or take one quick look and depart in a hurry.

You might encourage people to join your list from (among other things) an opt in form on your website so you want to ensure that the look and feel of your website makes them want to opt in.

Equally they may have joined your list from some of your other promotional efforts and be visiting your site for the first time so, once again, you want to ensure the site does not want to make them unsubscribe.

Here are some things a first time visitor may feel about your site:

I really like it here – this is exactly what I want

Oh dear, this does not look good at all, it is all so confusing

I am sure what I want is in here somewhere, but where do I find it

I would not feel comfortable giving my personal details away on this site

I am totally at home here. The site is bookmarked already.

Examine your site from the point of view of someone visiting for the first time.

Try and put yourself in their shoes and ask yourself how you would feel.

This may throw up some changes you could make to make your site seem more inviting and trustworthy.

What Is A Squeeze Page

When you are designing your own squeeze pages you need to understand the philosophy of a squeeze page and opt in form. Squeeze pages and opt-in forms are basically the same thing and is what you use to acquire leads from prospective buyers to entice them to fill in their information and become a lead.

 Why Use A Squeeze Page or Opt In Form?

A squeeze page gives you a targeted list in you niche

·         People will buy once they get to know you and like you

·         Your list becomes a major asset when built from your niche

·         You develop relationships by giving content of value

·         Your list let's you develop and keep relationships and it is your bread and butter

When you are designing your squeeze page you need to remember that you are going to want to keep it simple and easy for your prospective client but also very enticing so they will want to opt in with their information and receive your offer. When setting up your squeeze, there are guidelines to follow:

·         Have the opt in above the fold

·         Use bullet points

·         Use words that demand action

·         Keep it easy to understand and navigate

·         Make sure you keep it exciting visually

·          It needs to be nonthreatening

·          Make sure you are giving them more in return than they are giving

How to Optimize Your Squeeze Page

To optimize your squeeze page make sure your title is compelling. Use words like, Free, you and your, introducing, announcing, secrets. These are just a few but you get the idea. You need to have them feel the excitement that you felt the first time you read the squeeze page that brought you into your current business, Remember how you felt, that tingle you had as you read that offer. You knew you wanted that information. Keep it compelling and enticing without being threatening. Threatening will chase people away.

Questions to Ask

·         Who is your prospect?

·         What is your prospect's problem?

·         What are you offering them to get them involved?

·         Describe how you will solve their problem

Once you have a clear sight who you want to attract, what the problem is and how you can solve their problem, then you are ready to start your squeeze page or opt in. Keep it to the point. When you follow these steps each and every time you will be amazed with how many more leads you have. You must stay focused and targeted.

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