#openstage

anon I'm happy to help but I hope you mean the openstage one? If so: OpenStage is a "fan engagement platform built especially for the music industry"; it's a service that artists can pay for and in return they data mine their fanbase to tell the artist where most of their fans are from, their general demographics, what they respond to best, etc, and they send out promo emails and host artist pages with links all in one place (like a band caard kind of thing) and various other useful services like that. It seems great for small artists who don't have management companies to do all this stuff, but also for larger acts' management to streamline and outsource the work. Like LTHQ used to do loads of this stuff themselves, and they ended up repeating efforts a lot it seemed like and having to personally organize a lot of fiddly things like details of the hotspots and stuff; until they found OpenStage. They not only outsourced that work to them, Louis also said, this is a great platform with potential to help small artists and make money, and he invested in it personally. Little start ups getting investors means they can use the money to get bigger and do more stuff, but it also means the bigger they get, the more that investor's shares are worth. So someone gives a company xxxx amount of money in return for owning part of it which if it fails is worth nothing, the money is gone, oh well, but if the gamble that they will do good and grow is right, they will make money. So if a company is worth $100 than buying 4% of it costs $4, but if it then gets so popular that it's now worth $4000 then tada that 4% is now worth $400... anyway I'm not saying OpenStage was tiny when Louis found it, it was probably already pretty big and on the way up, but now they are EVERYWHERE and the fact that 100% of the Oasis reunion traffic is being run through an OpenStage link has to be huge. So what I meant was: it may be indirect, but when OpenStage succeed Louis makes money, so Louis is profiting from this reunion through his investment.

Louis Tomlinson is an investor in Openstage.

WHAT 🥳🥳🥳