While being inside with books offers some respite from cold temperatures, it’s easy to be drawn in by the fun and beauty of the season when it’s represented so perfectly in our collections! These Trotters on the Snow are from the Dr. Albert Collection of cigarette and trade cards, circa 1835-1975. Cigarette cards began as cardboard stiffeners for paper cigarette packages until companies began to use them for advertising and marketing purposes. Trade cards were originally used by shopkeepers as a form of receipt and then, like cigarette cards, became a form of advertising and bore the names, addresses, and products of different craftsmen and companies. These little advertisements became a medium for new and innovative printing techniques, as chromolithographic printers sought to make the cards distinctive with brightly colored pictures. Call number: Print Collection 27 http://ow.ly/NrlE30hGdnR * * * #librarywonderland #winterinthelibrary #Pennlibraries #kislakcenter #iglibraries #librariesofinstagram #tradecard #cigarettecard #specialcollections #printmaking #opensleigh #winterwonderland #librarychallenge
