Child’s i Foundation is a small and relatively young organisation, and as such, has had the opportunity to embrace new technologies without resistance or obstacles created by old systems or processes. 
The free social channels have been an obvious choice for connecting and bringing together our community of supporters - particularly when budgets are slim and resources are minimal (we have three members of staff in the UK, with only one full-time). But it also seemed logical to us to embrace mobile technology, too; after all, 95 per cent of the UK population uses a mobile phone. We know our existing and potential supporters are increasingly reliant on their phones and devices in all aspects of their lives, and while we don’t want to invade someone’s personal, family or professional lives with an over-abundance of charity messaging, we do want to harness the power of mobile for communication, as well as fundraising.