#open source php crm

Can Open Source CRM Be As Secure as a Cloud Solution?

Yes, open source CRM can be as secure as a cloud solution, provided you take the right steps. Security depends on your hosting and maintenance. If you host it on-premises, you'll need to keep your server secure. If you get it hosted by a provider in the cloud, their security policies are important. Being open source increases the transparency of the code, which can help identify vulnerabilities quickly.

CRMs play a very important role in day to day business of every size. Here I will explain “5 Reasons why your Organization needs CRM Software?”.

CRM is a system that is used to manage customer interaction throughout the customer life cycle between customer and sales department through different sources/channels.

CRM is used to communicate with prospective clients, getting them onboard, sending quotations, collecting customer data, and analyzing customer life cycles.

As we can see that CRM software leads this technology investment, with 44% of businesses planning to increase IT budgets in 2021, up from 38% in 2020. 

Now so let’s discuss about 5 reason why your organization needs crm software.

1. Increase sales by up to 29%

A good CRM will help organizations to convert opportunities into revenue. So that sales team can easily segment their customers through various parameters like activity, sources, types, etc.

Using CRM, you can set strong followups with your customers to avoid missing out on opportunities and you can easily capture the customer’s buying behavior. So, you can offer them cross-sell and upsell products.

2. Increase Employee Productivity

“52% of high-performing salespeople identified themselves as power users who take full advantage of their companies’ CRM technology.”- Harvard business Review

Adopting good CRM for your sales team and provide them more time to connect with customers. All manual process can be automated or elimnated through CRM like contact management, activities management and lead management etc.

3. Offer better Customer Service

Good customer support is essential for any business, customers today are used to having things in front of them on demand.

When it comes to contacting a business to resolve a dispute, your customers will expect to have a means of contacting you instantaneously.

“Fifty-five percent of consumers would pay more for a better customer experience”. – DEFAQTO RESEARCH

To provide good and quick customer service, you must have complete information of customers. So here CRM will keep all details of customers at one place so you can easily get all data.

4. Improve Marketing Strategy

CRM help you to target your right customer with more efficiently and precisely. To increase business revenue you have to check on the previous data and then strategize for future plans. 

CRM system also provide the sales pipeline line which is visual representation of your sales process. By checking sales pipeline, you can easily get insight of how your marketing campaign is progressing.

5. Better Data Management

If your business is not using CRM, It is more likely that your data is a mess. In sales department, having all details of customer in one place is very importent.

By using CRM, you will not waste your time and energy on searching for last interaction with your customer. So you can stay effecient and have all the relevant data of your customer when interacting with them.

CRM stores and organize your data gathered by your organization.

Don’t you have CRM platform, checkout this laravel based opensource-free CRM software Krayin.