#on-pack

L'Oréal Product Digital Twin

The beauty industry has had to contend with major changes in consumer trends, like the increased need for transparency and personalized experiences. Discover how Capgemini’s data-driven approach helped L'Oréal achieve a customer experience makeover.

2014 has seen the marked growth in the economy we've been promised for some years now following what has been a long, ruthless recession which has taken many big players in its path.

As an SME there's been a lot to lose and the emphasis of "getting it right" has never been as strong. Put it this way, get it wrong and there will always be another Handling House waiting in the wings ready to swoop in! Competition is fierce to say the least.

Getting it right is the reason we're still here. It's not been easy and we've had to make some tough decisions however we've got a strong team here which always helps!

Speaking of growth, the week ahead certainly looks to be a busy one. An On-Pack offer started last week for a drinks manufacturer for which we'll be sure to receive some children's drawings - can't wait. In addition to this, we'll be working our POS Distribution skills on another job whilst assembling 10,000 Goody Bags branded for a high-profile fashion retailer.

Meanwhile, a sporting competition we've been handling for many years now, is in full swing in anticipation of the closing date at the end of this month. The finalists will get an all-expenses paid trip to an exclusive resort in Portugal to battle it out for first place amongst other generous prizes - really exciting!

It goes without saying, we're going to be chasing our tails this week, but hey, we wouldn't have it any other way. As we live, breathe and love all things Promotional Fulfilment, despite how busy we may be, we'll always be happy to find room to accommodate those last minute requests.

As a promotional handling house, we are quite often faced with quandaries regarding, well, anything and everything to do with fulfilment. Most are easily dealt with - in some cases it can take as little as five minutes to overcome an obstacle but what do you do when things are out of your control? Sharing your knowledge can help... thinking the whole process through? That's a dead cert!

As every ending has a beginning, practices which have or haven't been put into place from the offset can make a project fail or give the end user a real headache, as we've seen happen so many times! We can help however what we cannot do in some cases - not all, is change what has already been done.

Prevent these unnecessary headaches by having a plan. If you're running an on-pack offer, for example, try to make it as easy as possible for the user to apply by providing as many routes of entry as possible. For collector schemes, ensure the product is there to begin with and you have a policy in place to get despatches out within a reasonable time frame. Another factor to consider would be "can the project be handled under one roof?" And by this we mean, are there too many parties involved in the project?

Making things happen can prove to be quite the opposite when there are too many suppliers involved. We truly do champion getting things done quickly but often find that if one supplier in the chain fails to perform their duties, the whole chain breaks and where does it usually end? With the handling house of course!  Hmmm... maybe we do know what we're talking about then?

We'd never dream of telling our clients what to do - they're here to tell us that (be gentle, please) however we can help give a gentle nudge in the right direction sometimes. Even better, give the penultimate placeholder in the chain a shout at the start of an activity (yes, that's us) and we can prevent those headaches from occurring.

In the last 6 months of 2012 the majority of our turnover came from the handling of on-pack promotions across a variety of FMCG brands.

From receipt of the rewards through data capture or electronic upload. Onto packing, labelling and despatch and finally customer service management, we have seamlessly shipped over 1 million units!

With over 20 years in the promotional handling arena, we are more than able to handle your bigger activities and not just on-pack.  Why not take a look at our service page to get a feel for the multitude of services we offer.

Once again the summertime in good old Blighty is at the mercy of localised flooding, lack of sunshine and transport disruptions.  It’s been reported as the wettest April - June EVER recorded in the UK!!  That’s some report!  Speaking of which, did you know that within our extensive marketing services range, we’re proud to be connoisseurs of fine reporting! Reporting on anything from On-Pack redemptions to Print Runs, we can saturate you with as much (or as little) information you need.