Is it all in the perception?
As someone who grew up around the vineyards of Catalonia, Spain, I've always felt a special connection to our local wines. There's something special about enjoying a glass sourced from the very soil you're standing on, you know? We Spaniards can admittedly be a bit biased towards these homegrown bottles.
But after digging into this case study on the Chilean winery Concha y Toro, I started questioning if we wine lovers get too caught up in branding and romance over actual quality. How much does perception really shape what we define as a "good" wine?
If you haven't heard about the Judgment of Paris, look into this iconic event. It was a legendary blind taste test in 1976 that dramatically reshaped perceptions in the wine world. During the "Judgment of Paris," even elite French judges were unable to distinguish affordable California wines from their prestigious French counterparts when tasting blind. Preconceived notions shattered!
Then, in 2004, at the "Berlin Tasting," Chilean wines like those from Concha y Toro were ranked among the world's best by elite palates when judged blind against pricey French and Italian bottles—mind-blowing stuff.
So it makes me wonder - how much of our revered opinion on what constitutes a "great" wine is really just us getting psyched out by clever storytelling that convinces us a bottle must be amazing because of where it's from and the tale spun around it?
Don't get me wrong; I'll always instinctively reach for a Spanish wine first just out of regional pride. But this case study opened my eyes to just how much of a mind game the wine world can be. I'd love to hear your thoughts! In the wine world, does perception or quality reign supreme?
