#offerfunnel

Now for the back-story…

I’ve been building insanely effective lead generation campaigns and customer intake funnels using surveys and quizzes for close to ten years now. 

Not all that long ago, they were a closely-guarded secret only those "in the know", knew about…

When I say "effective" I mean: MUCH higher conversion rates on landing pages; full contact leads versus email only; perfectly targeted/primed prospects; inquiries automatically segmented to specific dedicated and very different areas of our business focus (inventors / press / manufacturers)

I learned to master the strategy from a company in NYC called Venture Direct who was, at the time, the single largest advertiser on Google Adwords. 

Among several advertising options, they specialized in "PI" lead-generation which means - they go out and get leads in a variety of markets in advance… spending their own money to do so… and then sell those fresh leads to companies on a "per inquiry" basis. 

In recent years, marketers have re-labeled it CPA, short for "cost per acquisition". Same same, mostly. Bottom line - they generate and stockpile leads, then sell them.

We bought 1,000 leads at a time from them for $10/each - multiple times per week.

They sold those same leads to 3 of our competitors at that same $10/each. 

So… they collected $40 gross revenue per lead.

"But what about their advertising costs? What was their NET?", you say…

Because of their immense budget with Google, VD could pay $5 on average for PPC clicks that cost us anywhere from $8-$16 in our in-house campaigns.

They converted those cold-clicks to leads at roughly 25% on average (!) - so, somewhere around $20 cost per inquiry.

Let’s make the math even more simple… It cost VD four $5 clicks to generate each lead worth $40 to them in revenue.

Even simpler - for every $20 they put in, they got back TWO twenties.

2X ROI… on average. Sometime even more. Rarely less.

It’s a classic example of "selling money at a discount" because it cost us more to acquire the same leads from the same source.

Multiply those results into millions of leads being generated and sold across a variety of different markets and it’s easy to see why they were so dominant at the time.

But we’re getting bogged down with PPC/lead generation here.. and that’s only one aspect of how powerful survey funnels are, albeit a very profitable one.

How about silently segmenting your prospects in the background by age, income, gender or level of experience - then delivering a perfectly targeted sales message that feels like you created it specifically for them? (Because you DID!)

You’re already starting to imagine ways that would make your marketing more effective, aren’t you?

You should be...

And this tool makes it easier than anything I’ve ever seen:

http://brianmcleodmarketing.com/offerfunnel

It cost my company many, many thousands of dollars to cobble systems together by hand to do this stuff back in the early 2000’s… but it was WELL worth it for the rewards of hyper-engagement, automatic segmentation and higher conversions.

Now you can do it all (and more) in just a couple of clicks!

PLUS with the sweet deal they’re running right now, you get LIFETIME access to the software for a ridiculously inexpensive one-time payment.

I can’t encourage you enough to jump on this deal, save a pile of cashola and put this awesome technology to work for your business…

http://brianmcleodmarketing.com/offerfunnel

Talk more soon,