Bvlgari’s Magnifica High Jewellery and Watch Collection.

A two-day brand event was presented in Milan, dedicated to the latest “Magnifica” collection of fine jewellery and watches from the Roman house and was hosted by guests of honour and celebrities with a beautiful central message to bring hope and encouragement to the Italian fashion capital.

With the maison’s 137 years of experience, references and fame in fine jewellery making, it’s obvious why the new Magnifica collection of High Jewellery has reached new heights in craftsmanship and creativity like never before. Imbued with a sense of perpetual grandeur, countless hours of Italian craftsmanship and 122 never-before-seen works of art, it is the best collection of fine jewellery Bvlgari has ever created.

For Bvlgari’s latest high-end watch collection, it’s a perfect connection between pioneering solutions and exciting creations that are deeply in line with Bvlgari’s DNA.

Led by Fabrizio Buonamassa, Executive Director of Bulgari Product Creation, the new collection of high-end watches focuses on the rarest of all types: beauty, precious stones and craftsmanship. To make it even more extraordinary, the brand’s master watchmakers combine the Swiss experience of the Roman company to produce four spectacular “secret watches”, namely Celestial Sky, Diamond Swan, Ruby Metamorphosis and Baroque Spiral.

Growing of online jewellery shopping.

The growing demand for coloured gemstones and silver jewellery has increased the popularity of the already well-known Thai jewellery. Thai jewellery and accessories are known around the world for excellent craftsmanship, attention to detail and product quality as well as outstanding service from manufacturers and suppliers. Shoppers can expect to find traditional, contemporary, modern and innovative jewellery products and accessories compatible with ever-changing trends, lifestyles and personal preferences. Highly skilled jewellery manufacturers and suppliers, designers and craftsmen and exporters provide exceptional upstream services, including design, material selection, manufacturing, packaging and delivery to retailers and wholesalers worldwide. In response to the growing demand for online shopping and to further strengthen the Thai gem and jewellery industry amid the COVID-19 outbreaks, the Department for the Promotion of International Trade hosts the BGJF virtual trade show (66th edition special) between 22 – 24 June 2021. The virtual fair presents exquisitely designed product innovations and the development of new techniques in jewellery design and manufacturing.

Jewellery industry can capitalise on e-commerce boom.

Nathaniel Bendayan, Director of NB Diamonds, asks what the rise of e-commerce will mean for the jewelry industry where sales and experience are so important in the business. We can say that the shift to online jewelry retailing has been going on for years, if not decades. We have found, one at a time, that all retail sectors are giving up major investments in the street to increase their offerings and online reach.

But nothing has done the radical shift in movement more than the pandemic. We’ve seen three nationwide bans in the past year that put trading on hold. But what does that mean for the jewelry industry?

As a market supplier, we know that trading in diamond jewelry is more than just selling. Diamonds are an investment, a commodity and a small tangible taste of exquisite luxury. For the consumer, jewelry is old fashioned. It’s a flash of the imagination. Envy and lust, sales experience, company prestige – all of these are integral parts of buying top quality luxury products.

It’s not just about owning the item, it’s also about how the customer feels when it’s time to buy it. It’s hard to imagine that an online transaction can be compared with a single click. We have seen many passionate retailers maintain their strong position in the jewelry market by diving in depth. Organization of new or expanded websites that attempt to provide the consumer with the same online experience as the business. For many, not only have they stayed afloat for the past 12 months, but they’ve seen a surge in sales. The new medium means they don’t rely on local engagement or loyal customers, but rather on an endless group of buyers.

Similar to the retail jewelry industry, everyone at NB Diamonds has recognized the benefits of expanding the online platform by building a powerful website. People are taking advantage of quieter times to expand the social media presence and reach out to new and existing customers. While many industries have exploded with the rise of online retailing, with the high-end market of all industries including diamond jewelry we have to ask ourselves, is there anything else here? Is the online demand due to store closings or is it a trend that is continuing?

It is clear that when stores open after each block, first in the spring of 2020 and then again before Christmas, the deprivation of the personal shopping experience has only resulted in increased thirst. As they say, “Absence makes the heart more loving.” The retail resurgence has shown that nothing is better than the moment you are shown a brilliant and sensational piece of diamond. Many of those who missed the opportunity to celebrate important birthday events, weddings, and celebrations over the past year have provided the occasion with a gift that will last for a lifetime and beyond.

Caring for loved ones and wanting to flaunt them with a precious gift that will preserve its longevity has lifted diamond jewelry into the hearts of many people. The year of the pandemic may have ended what we call “the personal touch” by replacing it with a masked, gloved and sanitized experience. But even when socially distant, people are social beings. An online platform today isn’t just about a website. And in that shift we saw an unmistakable seismic shift.

What does all of this mean for the next few seasons?

As we noted in previous bans, we expect the end of the current restrictions to coincide with a boom in retail frequency, especially in the diamond jewelry industry. Over the past year, market changes due to the pandemic and Brexit have had an impact on supply chains. It is imperative that the customers take full advantage of current offerings and make the right purchases in the months to come.

Online Cosmetics Business.

The beauty and cosmetics industry is booming. Although major players like Follain and Bluemercury dominate the cosmetics industry, establishing a line to deal directly with customers has a lot of leeway. Starting your own cosmetics business online can pay off. With the impact of the pandemic on online orders, sales of online beauty companies increased by 64%.

The question is, how do you start a makeup line? Here are some simple steps to help you establish your makeup line.

1. Find and select the time slot

The first step is to identify your niche. Choosing a niche helps to focus on the specific point of the business and is vital for the cosmetics industry. You can opt for an organic makeup brand or develop makeup products for women. Once you’ve found your niche, it will be easier to promote your business by focusing on the niche products you offer and differentiating them from the competition. Choosing a niche for your makeup line will depend on your research and preferences. You can do literature searches on products that are in high demand right now or ask yourself why you want to start your own business. If you are passionate about makeup products for women, this should definitely be your choice.

2. Competitive research

When starting a new business, it’s equally important to know who your competition is, how their offerings differ from yours, and how well they’re doing. The need to screen your competitor is even more pronounced in an online business because the barrier to entry is relatively low.

First, consider your vision, mission and strategies to develop a unique positioning for your business. It would also be helpful to study customer reviews to get an idea of their needs. By looking at the pricing model, media coverage, and promotions, you’ll also get plenty of ideas for your startup.

3. Build a small but strong customer base

It’s important that every startup has loyal customers right from the start. It will propel the company towards a successful foundation. The internet offers several ways to promote your startup. Start by creating your blog or product website. Talk about your ideas and products and spread the word. Social media platforms like Instagram and Facebook also help bridge the gap between a company and its potential audience.

4. Select the manufacturer

Now is the time to start your startup by hiring a manufacturer. You can get a private label or a private label manufacturer. Private label manufacturers offer different products for different brands so they can be renamed. Private label companies are somewhat similar, except that you can customize the color, scent, packaging, and other features of the product.

Whatever your choice of manufacturer, make sure your product complies with local and international regulations.

5. Build your brand

Your startup needs to create a story that customers can relate to. Customers should feel like they are buying the experience, not just the products. Work to improve the customer experience. Don’t limit your effectiveness to just delivering the product.

First, make your brand stand out by creating a unique logo. Then design and package your products so that customers can recognize them from the crowd. The more time you spend differentiating your brand, the more recognizable it will be.

6. Develop your shop

Now is the time to set up your tent. If you are planning an online route first, this step is easier. There are many ecommerce platforms that can help you boost your business. Check out Wix, Shopify, or WooCommerce and the funny thing is, you don’t even need a web developer for those platforms.

7. Market your startup

Once everything is up and running, spread the word. Take a look at your customers and the market segment you are targeting.

Creative Feat of Small Businesses.

Online handcrafted jewelry stores have always been around and recently there has been a huge surge. Their styles range from painted wooden pendants to cartoon-inspired chokers.

To understand what is behind the production process, I spoke to some of the makers.

The creative process:

Initially, production usually takes 3-4 hours and varies depending on the design. The creator of artsy daisy is a high school graduate who creates original pieces from polymer clay and acrylic paint and browses Pinterest for pop culture references. As the creator of Caragach, another college student who has been working since 2019, he delves into local influences such as art in the rickshaw and folk art in Nakshi Kantha.

Raw material:

All of the people I have spoken to are college students and they have faced the general problem of sourcing materials and laboriously delivering products. Polymer clay is imported, and other materials such as ribbon can be purchased locally. It is risky for small businesses to disclose their respective sources. As a student, one also points out a lack of income required to start a business.

The challenges:

The creator of Caragach said he was dealing with customers who changed their minds after placing their order. Small businesses have a lower production rate and focus on making certain parts that are difficult to sell when an order is canceled. The cost of buying materials and wasting hours has done the owner more harm than a larger company that mass-produces uniforms. Unfortunately, this is still a common problem, which is why some developers make prepayments.

The creator of clayomatic, who runs the increasingly popular boutique with intricate toned ornaments, says more about the challenges: “Customers often trade and do not realize the effort that goes into the details. This is not the case in overseas markets with similar products being sold at twice and more”.

Support small businesses:

This is objectively important for social and environmental reasons, so I asked the authors themselves about ways in which consumers can help them with their purchases. As the creator of artsy daisy says, leaving a positive review or just simply sharing your posts can go a long way. Since they don’t generate a lot of revenue, it’s difficult to invest in advertising.

If you are reading this as a potential designer, listen to your clients and not give up. When I was talking about inspiration, artist Caragach explained that they only came thanks to their mother who can find them the pearl they are looking for and advise them what is best for them. The pieces are often made with great care and love and tailored to you. Not only is this a financial support, it also helps these artists to preserve their craft. So, if you want an artistic mala, you know where to look!

Online cosmetics from Nykaa.

Nykaa eyes $3 billion IPO in 2021. According to people familiar with the matter, Nykaa e-Retail Pvt. Ltd. is planning an early public offering this year that could value Indian online cosmetic retailers at least a billion.

Former investment banker Falguni Nair, a start-up in Mumbai, is working with consultants to prepare for the share sale, the people said. Although the sale of shares abroad is also being considered, Nykaa is leaning towards domestic listing.

Discussions are ongoing and the details of the offer may vary based on size and schedule, the people said. Nykaa’s representative declined to comment.

It has six warehouses in India and receives more than 1 million orders per month.

The company was preparing for an IPO in two years, its founder and CEO Nair told local news agency PTI in an interview in 2018.

Nykaa counts Indian businessman Sunil Munjal, Hero Enterprise as one of their supporters. In November, Fidelity Management & Research invested an undisclosed amount in Nykaa’s latest fundraising round. Nykaa has registered significant sales because of the boom in online shopping during the lockdown period.

Wedding shoppers seek lightweight gold jewellery.

The idea of a wedding for Indians had recently changed. The gathering has been reduced to close relatives and close friends, the week-long celebration is now managed in a day or two, many offline purchases have been transformed into a digital medium.

However, what doesn’t seem to have changed much during this time is the craze for jewelry during the wedding and party seasons. Reducing the demand for gold jewelry during the festive season is helping gold sellers across India to return after an easy recovery. The majority of the clientele are those, whose weddings were originally planned in the first and second quarters, but then postponed to the third and fourth quarters.

There are few pre and post wedding activities and therefore the average investment in a wedding is (relatively) low. The additional budget is now being pushed aside and more investment in gold is allowed as collateral in the future. The industry has also seen an increase in old gold exchanges, as well as pre-booked jewelry, with prices expected to increase in the short to medium term.

Speaking about jewelry preferences, the spokesperson mentioned that temple ornaments and elegant antique gold designs are inspired by art and heritage, young couples always love to show off their heritage. Gold and colored gems are the next pick for the wedding brigade looking for specific designs with a mix of traditional and modern. During this period, some jewelers have launched new collections for children, taking into account the fact that children today are increasingly drawn to the style.

New Lion Head fine jewelry collection.

Resembling strength, courage, power, wisdom and nobility the lion’s head is found in many Gucci collections, such as ready-to-wear prints, Gucci Décor, and crafted in house jewelry creations, from fashion pieces in silver to a new collection of high jewelry.

For the new Lion Head fine jewelry collection, the majestic creature is cast in 18k white and yellow gold in earrings, pendant necklaces, rings and bracelets set with diamonds and colored gemstones.

In each case, the lion’s head is the focal point, with diamonds used for the creature’s eyes and colorful gems on its teeth.

Gucci’s lion head and many other animal motifs symbolize the House’s commitment to protecting the natural world.

Gucci joined “The Lion’s Share Fund” in February 2020. It is a unique initiative that raises much-needed funds to address the nature, biodiversity and climate crisis around the world.