Developing Better Roaming Management System Based on Reliable Intelligent Data Analytics
Some experts would argue that it is the ongoing globalization that is definitely the culprit behind why many people are badly needing roaming plans nowadays. Some experts however argue that globalization is just a trend and it can surely be an enduring trend. But to blame globalization as the culprit as to why there are many international roaming plans is simply untenable. The availing of an international roaming plan has indeed already become a necessity and an imperative when traveling abroad, simply because there is a need for it.
What is Roaming Fraud?
Most mobile operators have already fallen victims to roaming fraud which is one of the serious global concerns of most mobile operators nowadays. There are roamers whose behavior are fraudulent and they want and tend to dupe mobile roaming service providers. For this reason, roaming fraud had become a hot topic in most conferences of mobile operators, and to address these ever-increasing problems on roaming fraud, the community of mobile operators or GSMA members have already proposed a solution to the problem by introducing NRTRDE or Near Real Time Roaming Data Exchange. They have also required the members of the GSMA community to implement the NRTRDE on their networks. The NRTRDE then, when implemented, has greatly improved the generating and processing of roaming usage data, and has radically diminished and limited the occurrence of roaming frauds.
Understanding Retail Rating for Roaming Data Usage
One of the great challenges faced by most mobile providers is the challenge of how to optimize their roaming revenues despite the fact that the roaming market is already clogged with many competitive mobile providers. It is a fact that at present, mobile subscribers have a greater number of options when it comes to mobile network providers, and they can easily transfer to another network if they are not satisfied with their present network provider. Hence, it is indeed critical on the part of mobile service providers to find better and more satisfying solutions that would allow them to leverage and increase their Retail Roaming revenues. Moreover, the abovementioned challenge of optimizing their roaming revenues can only be achieved if the mobile network providers can highly personalize their services and the plans that they provide their subscribers. However, they can only personalize their services and plans if they have access to insightful data analytics about the roaming behavior of each of their subscribers. .
Since the world today is already a data-driven world, it is not impossible for mobile service providers to gain access to valuable data analytics about the behavior and data usage of each of their subscribers. Roaming Management System based on these data analytics can greatly enable mobile service providers to find and explore new avenues for encouraging their subscribers to engage in increased data usage. Moreover, with these insightful data analytics at hand, mobile service providers can readily reconfigure their pricing schemes and systems to make these schemes more flexible and truly indicative of the individual behavior of their subscribers. Lastly, mobile service providers can definitely create highly-targeted and effective marketing strategies and tactics that are based on real-time data analytics of the data usage and behavior of each of their subscribers.
