I have been forced to see so many Noom ads by YouTube, and each time I can't believe their audacity and how far they're willing to go. Off the top of my head, I can think of three specific Noom ads that astound me every time I have the displeasure of being reminded that Noom exists:
All of the ads that are just them showing footage of either extravagant or absolutely wild, no-one-has-ever-eaten-this food dishes with voice over saying "I couldn't figure out why I wasn't losing weight!" And the most recent iteration of this ad starts with footage of someone spraying whipped cream on a hot dog. Why? Who knows! But it's apparently related to why the paid voice actor wasn't losing weight I guess ¯\_(ツ)_/¯
I was actually telling Mod Squirrel about this ad last night because the manipulative tactics of this one are so blatant and disgusting. The Noom ad starts with footage of puppies—I kid you not—and then says "Sick and tired of feeling sick and tired about your weight? We've got you!" I don't know what's more disgusting, the fact that they're using puppies (PUPPIES!!!!) to sell their fatphobic eating disorder app like some kind of cartoon villain, or the fact that they're pretending to come to the rescue of people who are tired of feeling ashamed of their fat bodies when companies like Noom are one of the direct causes of that internalized fatphobia in the first place. That would be like a canister of gasoline showing up to a house on fire and saying "Tired of me coming to your house ten minutes ago to set all of your belongings and memories ablaze? Don't worry, I've got you!" *starts a forest fire in the forest behind the house* "That'll be $100."
It's been a while since I've had to see this shitty Noom ad, and I hope it's because they received backlash for it since even people who don't care about fat liberation at least care about xenophobia. Does anyone remember that advertisement Noom made of (if I'm remembering correctly) a Latine grandmother showing her grandchildren love by cooking them homemade food that was part of their culture, and Noom called people like this Latine grandmother "food-pushers"? Literally coming after grandmothers making their grandchildren food from their cultural heritage????
Please let 2024 be the year that the Noom app dies. I am so tired of that fucking app.