#nitrogram

NITRONEWSLETTER #14 | Piratas, Synthwave Oitentista, Luther e Corridas em BH! #nitroblog

Muitas séries, muita ralação no Marca da Caveira e muita música boa!

MARCA DA CAVEIRA

Entreguei a versão final das Partes 1 a 3 do Marca para os editores (300 páginas) e trabalhando na versão final das Partes 4 e 5 (cerca de 250-300 páginas) ! E vamos que vamos!

NITROMUSIC

Timelines (2016) – Jordan F | ‪#‎synthwave‬ ‪#‎retro80s‬

Algumas fotinhas de Belo Horizonte! :D

Corrida | Running with Folk Punk – Newton Nitro #playlist #spotify #running #corrida

A photo posted by Newton Nitro (@newtonnitro) on Jun 1, 2015 at 2:59am PDT

Corrida | Running with Folk Punk – Newton Nitro #playlist #spotify #belohorizonte #andradas #brazil #running

A photo posted by Newton Nitro (@newtonnitro) on Jun 1, 2015 at 3:32am PDT

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So it's no surprise that we put our minds to be behind the first ever insta-ad. Thanks to Nitrogram, here's a snapshot of the facts. Bam. 

[Note that this analysis focuses on social indicators, which are only part of the story about Instagram ads and do not directly correlate to ROI or ROAS for Brands having launched these campaigns.]

The Mechanics: Looking at the spread of engagement over time, it appears the ad was shown once to a selected portion of US-based Instagram community members outside Michael Kors’ pre-exisintg audience. Unlike Twitter sponsored posts, which stay in users’ timelines before being pushed back by new tweets, Instagram likely displayed this sponsored post in the same way it does regular ones.

This graph shows the evolution of Likes over time on the promoted post:

Engagement on the post was almost four times higher than what Michael Kors is used to seeing. We compared the ad’s engagement with that of the last 5 non-promoted posts made from the official @michaelkors account. An important note: all recent posts by Michael Kors were featured on Instagram’s popular page, while the sponsored one wasn’t.

218k Likes within 18 hours, a 370% increase Almost four times the usual number of likes Estimation of Global Audience Reached: 6.15 million 33k new followers, or almost 16 times more than usual

Explosive Analytics and Engagement Platform on Instagram.

Discover, monitor and boost your Instagram Community.

Nitrogram names the Philadelphia Museum of Art one of the top instagram accounts in the museum world. Follow along to see what we're sharing! http://instagram.com/philamuseum

Ahoy fellow teleporters!

Teleportd's focus is to make sense of social photos for professionals.

Helping you, our users, search, select and display mobile photos has been a thrilling experience, and we have seen Capsules used in ways we hadn’t even imagined. Your feedback has also taught us a lot.

Many of you have asked for deeper insights around the images they search for, particularly those looking to use their community’s photos to showcase products, services or events and venues. This called for a service offering not only search, curation and display capabilities but also in-depth analytics around social photos.

This service is now live, and it’s called Nitrogram!

Note: you'll need an Instagram account to sign up to Nitrogram.

Built by Teleportd, Nitrogram is a platform to help brands and professionals unveil the full potential of their Instagram community. Packed with Teleportd power, it will enable on Instagram what you were doing with Capsules, and some more:

• Easily search for photos by user, hashtags and location

• Create moderated Photo Galleries for your website or Facebook Page (embeds, and soon an API)

and also...

• Get advanced Insights into your Instagram community with advanced analytics. Track impressions of photos bearing a certain hashtag and the engagement around them, measure the impact of your social conversations on your total reach, identify your community's influencers by time period and geography, etc...

Being a small team (reminder: we're hiring!), we’ll be focusing on Nitrogram from now on with an ambitious roadmap for the months ahead. We will therefore be closing the current version of Capsules, our cross-platform service, to the public. From December 31, free accounts will no longer be accessible, and Capsules embedded on the web will no longer display images. Free access to our API will also be discontinued on the same date.

Any data relative to your individual use of Capsules will never, ever be used by or sold to third parties.

We hope that you guys enjoyed your ride with Capsules. We really hope you try out Nitrogram. Permission granted to land back on Earth.

Our blogging efforts are now centered around Instagram for Businesses. You can follow us on the Nitrogram blog, on Twitter, and even on Instagram

(Happy teleporting), and Boom!