#nikeplusapp

Getting rewarded for workouts

The more active you are, the more you get rewarded. Whether you run more miles through the Nike Run Club app or do five new strength routines in the Nike Training Club app this month, every time you stride or rep, your physical achievements trigger rewards. These include exclusive products (for example, a custom NRC tee or access to exclusive members-only running product) and experiences from Nike and its partners.

New partnerships 

Access to free services from Nike’s new partners, Apple music, Headspace and ClassPass.

Personalised Promotions

Personalised unlocks deliver everything from product discounts that last your entire birthday month to receiving a gift when you make a purchase (for example, if you buy an eligible sports bra via the Nike app, you could receive a free one-month ClassPass subscription) to exclusive VIP experiences (how do court-side seats to your favourite team’s home game sound?). The more you use nike.com and the Nike, NTC or NRC apps, the better Nike can get to know you and serve you with promotions tailored to your interests and goals.

A exclusive shop

Nike’s members-only Exclusive Shop — which you’re guaranteed access to as soon as you log on to the Nike app  for example; The Nike Epic React Flyknit won't be available until February 22, but NikePlus members can get it first — February 5 — in an exclusive colorway. etc.

Feed 

Nike plus app has a customized “Feed” tab, which includes a continuously updated selection of stories — training tips from coaches and trainers, inspiration from Nike athletes and information about the latest Nike releases — tailored to each member’s unique interests and ambitions.

My store

The “My Store” tab showcases clothing and footwear personalized to members’ sport and lifestyle preferences. It prioritizes their favorite products, gives expert recommendations and offers customization options through NIKEiD.

Services

The “Services” tab connects members directly to Nike+ experts, who are available to answer questions about all Nike+ services or book a 1:1 reservation in select Nike stores. Members can also connect simply and swiftly to the Nike+ Run Club, Nike+ Training Club and Nike+ SNKRS.

Pass

The “Pass” tab stores a personal QR (Quick Response) code, which can be added to Apple Wallet as well as used at any Nike retail store or event for personal recommendations and easy access.

Inbox

The “Inbox” tab is where members gain extraordinary access to Nike’s newest releases and experiences.

Brief - 

Expand the NikePlus membership offer in 2020 to make it more appealing to 14-19 year old girls in London.

Explore the current NikePlus membership model and establish new and exciting ways to draw in female membership and retain it.

What sort of offerings could their membership model offer to make it even more exciting for this audience, and importantly, how can you get your audience to find out about it?

Consider how you will make NikePlus membership ‘unavoidable in her path’ and something that she deems ‘useful’ and will sign up to as a result.

Main (essential):

Either a presentation video (max. 2 min) OR JPEG slides (max. 8), showing your solution.

Optional (judges may view this if they wish):