"The conscious brand isn’t just responsible, it’s also responsive. Conscious beings are alive, awake, aware and self-aware. They’ll adapt instantly to changing needs and moods among their customers and employees. They’ll be not slick, corporate and mechanistic but emotionally intelligent, organic, rough, unfinished, constantly morphing, and even able to laugh at themselves" Very well said Wolff Olins and very well seen: brilliantly reinventing branding again and - Gosh! - this reminds me the fabulous time I spent in London with the iconic Wally Olins ...thirty years ago this month! #nextgenbranding https://www.instagram.com/p/B_mWzeqgIL2/?igshid=1xhmt2stub4hz