Components Of The Integrated Marketing Campaign For The New Mercedes-Benz C-Class
The Mercedes-Benz promoting effort for the new C-Class is comprise of different components or segments utilizing a similar motto the "C-for Yourself" which urges clients to test-drive the new car with the end goal to encounter direct the execution, solace and nature of C-Class segments -, for example, the Mercedes brake hose, radiator, and so on to give some examples - that it brings to the table.
Video Podcast, Interactive Films and a 360-degree Software Configurator
One of the transcendently broad and engaging components of the global crusade is the online introduction which is found at http://www.mercedes-benz.com/c-class. On this site clients might have the capacity to see the promoting standards and get the opportunity to see the C-Class showed against practical sceneries. They may likewise reconfigure the C-Class as indicated by their inclination to ponder and get a decent look of the different points of view of the new vehicle. The product enables clients to choose any blend of the model's gear lines, various shading alternatives, distinctive sorts of light-compound wheels, inside structures and other chose discretionary highlights.
The site additionally includes an intelligent right hand who will control clients to discover their way through the new 360-degree delicate configurator. There are likewise a few intelligent movies that are accessible on the site demonstrating different people that has driven the C-Class portraying the most imperative points of interest of the new Mercedes-Benz car.
An extraordinarily delivered video webcast about the improvement of the C-Class is additionally accessible at http://www.mercedes-benz.com/digital recording. This video webcast reports the formation of the Mercedes-Benz C-Class which is isolated in four scenes. To finish the whole online battle a Mercedes-Benz Museum site at http://www.mercedes-benz.com/gallery which takes guests on a sight and sound voyage displaying the fruitful history of Mercedes-Benz' top rated demonstrate arrangement ever.
Clients to Test-Drive the new C-Class
The battle advertisements made for Mercedes-Benz C-Class address existing and potential clients in the soul of its center image estimation of "Appreciation". Mercedes-Benz trusts that immediate correspondence is a vital component of their promoting effort which encourages them in interfacing with their clients. What's more, talking about interfacing with clients, Mercedes-Benz will support an 'Elite Driving Experience" in Barcelona and that is not all Mercedes-Benz has likewise gone into concurrence with some European lodging networks particularly in prominent get-away locales that will offer clients and potential purchasers the opportunity to by and by test-drive the new Mercedes-Benz C-Class.
The "Selective Driving Experience" will begin on April 1 to 3, 2007 and will permit no less than 80 shoppers from all aspects of Europe to encounter the C-Class in a particularly loosened up condition. In Barcelona member to the said driving occasion will get the opportunity to appreciate the magnificence of the Catalonian capital. Also, not just that, they will be made to take an interest in a slalom rivalry with other creation vehicles that will enable them to think about the solace and deftness of the new Mercedes-Benz with different vehicles in this fragment.
Members will likewise find the opportunity to visit the Circuit de Catalunya where they will be permitted to drive a rough terrain course and also go for taxi rides in a C-Class DTM demonstrate with Mercedes-Benz DTM drivers Bruno Spengler, Mathias Lauda and Bernd Schneider. What's more, on the night of April 1, 2007 the visitors in Barcelona will be made to go to the Laureus Welcome Party for the Laureus World Sports Awards. The King of Spain Juan Carlos, together with Mercedes-Benz is the patron of the said occasion that will respect top global competitors on April 2, 2007.
Visitors who will remain at chosen Robinson Club Resorts and Westin Hotels and Resort offices in Germany, Italy, Scotland, Austria, Portugal, Spain, and Greece for the comprehensive long periods of May to September 2007 will have the capacity to encounter driving the new Mercedes-Benz C-Class in an appealing environment. Amid the drive test visitors will figure out how to welcome the predominant quality and nimbleness of the new Mercedes car. In like manner, Mercedes-Benz will likewise offer customers at premium shopping centers like the one on Metzingen Germany the opportunity to step through unconstrained exam drives for the long stretches of April and May 2007. What's more, like the way the E-Class was present in the mid year of 2006, the C-Class will be experienced at chosen non-car exchange fairs that grandstand structure, way of life, and also inside brightening, for example, those of the 'Maison and Objects" in Paris France.
The new C-Class will likewise be showing its unrivaled driving execution at the German Touring Car Masters arrangement (DTM) on April 22, 2007. Also, during the current year's DTM, four AMG Mercedes C-Class vehicles from the new model arrangement will be included. Note that the previous C-Class models are the best vehicle in DTM today.
The C-Class Mobile in Second Life
The new Avantgarde demonstrate with the AMG bundle is likewise accessible in the Mercedes-Benz' virtual portrayal at Second Life with directions 128.128.11. Every one of the inhabitants of this virtual network may buy a virtual model of the Mercedes-Benz C-Class for 1,500 Linden Dollars or 4 Euros and for all intents and purposes test drive it on the testing track on the Mercedes-Benz Island.











