#nerdpress

If you watched our 2024 Product Roadmap Live Event in November, you might have seen some pretty exciting news. We have officially reached the maximum threshold of things we can call Grow so we have made the decision to sell Grow Social to our friends at NerdPress, solidifying our long-standing collaboration and giving Grow Social the opportunity to, well, grow, while our team at Mediavine focus on our initiatives laid out in our 2024 Product Roadmap. To be clear, we know this has been confusing. Two products with the same name? What were we thinking? (That’s an explanation for another blog post.) Grow is our first-party data solution designed to help publishers thrive once third-party cookies are gone. Grow Social and Grow Social Pro were our social-sharing plugins that helped your readers easily share your content to their social media pages. And now it has a new name. Creating a Hubbub About Social Sharing Publishers are looking for dependable ways to distribute their content, interact with readers, and possibly even generate buzz about their websites in order to grow their readership as we welcome yet another new era of the internet. Hence the new name: Hubbub. The long-standing misunderstanding between Grow and Grow Social is finally resolved by the lighthearted and humorous moniker. Since 60% of NerdPress's clients currently use the plugin, it seemed like the ideal solution for both businesses to add it to their offerings while we concentrate on first-party data with Grow. Hubbub is currently a plugin that gives WordPress-powered bloggers social media sharing buttons. You can add the plugin to your WordPress admin and install it on your website by going to the WordPress plugin repository. What Hubbub Means for Publishing's Future With search traffic patterns shifting and new search engines appearing on a daily basis (TikTok, really?), publishers with astute minds will want to take advantage of Hubbub's social sharing features now more than ever. The founder and CEO of NerdPress, Andrew Wilder, claims that although social sharing tools are not discussed much, they are a very real way to give your website extra, objective validation. During one of our calls to plan this transition, Wilder shared that “One of the things Google has been pushing for is EEAT (experience, expertise, authoritativeness and trust) and there are many ways to indicate that on a website. But one of them is social sharing accounts.” Social share tools, like Hubbub, allow a publisher’s audience to share content they find helpful and which should be ranked higher. Andrew Wilder is not only the NerdPress founder and CEO, but he is also a Mediavine publisher with his site Eating Rules, making this recent collaboration even more special. “Mediavine and NerdPress have always enjoyed working together and collaborating, I feel like we are a part of the Mediavine family,” Andrew told us during our recent sit down with him to discuss the big sale, “I love working with Mediavine and what you stand for, your mission to support publishers even as things evolve,” in the tech industry. NerdPress and Mediavine's already strong relationship is further strengthened by the sale of the social sharing plugin to the latter. We have worked with NerdPress for a very long time; Andrew has appeared as a guest on our podcast and Teal Talks, and many of our publishers—many of whom are delighted NerdPress customers—have expressed their excitement about the sale. Additionally, Mediavine will have more time to focus on our current products—Grow and the brand-new Trellis in particular—thanks to the sale. Hubbub's Future Plans NerdPress is eager to invest time and energy into enhancing the plugin in order to give it the support it requires to keep helping publishers. In light of the fact that social media and technology are changing far too quickly, they are allocating a team to make sure the plug-in is kept up to date. We are eager to see what NerdPress can do for Hubbub in the future.