Diablo III Sooner than Expected?
By: John Perna
Earlier this week a Best Buy retail chain in Minnesota started putting up end caps with a âFeburary(sic) 1stâ release date for Diablo III, complete with a digital timer with countdown to the day. Only a short time later some UK retailers listed Diablo III with a release date of February 3rd. The internet that revolves around Diablo III caught fire.
Well yesterday Blizzard came out and said that Diablo III does not have a release date and any dates listed by retailers are speculation. He then said that any release date for the game would be announced via press release before any retailer gets the information.
Seems like an open and shut case right?
Not so fast.
Ever since Blizzard was merged with Activision what was once an Apple-esque ability to keep information secret has turned into a leaky ship. Blizzardâs decisions go through a company whose upper echelon is filled with men concerned with stockholders and profits.
With their stock prices sagging due to WoW subscription losses and the release of what Wall St seems to think is a legit competitor in Star Wars: The Old Republic, I could very well see an Activision executive telling some wary board members who would then tell some high profile stockholders âdonât tell anyone this, but their next cash cow is coming out Februaryâ. Once that kind of information is leaked, you donât get it back.
Second, and playing back into my first point, Mists of Pandaria; WoWâs next big expansion, was leaked months before its official announcement at Blizzcon. Do any of you remember what Blizzard did then? Thatâs right; they said there were no official announcements for the expansion, and our next expansion certainly wasnât related to this âMists of Pandariaâ name the press is throwing around. Some short time later, Mists was announced at Blizzcon.
Finally, I can see this being the release date; or something very close, because it just fits. Blizzard doesnât want to step on its own toes, and with Heart of the Swarm and Mists of Pandaria coming out this year they have to find a slot to fit Diablo III into.
We can reasonably assume that Star Craft II: Heart of the Swarm will be released around the same time Wings of Liberty was released, July. There really is no reason to move that date around, it fits into a nice lull of gaming and itâs equally distant from its predecessor.
If Mists of Pandaria were to be released this Quarter the beta invites would have started to go out, so that moves it out into the rest of the year, again Blizzard doesnât want to step on its own toes, so you can move it out of 3rd quarter also, so itâs either 2nd quarter or 4th quarter. Now besides their first expansion coming out in January every World of Warcraft Expansion since then has been released in the 4th Quarter, October through December.
This leaves Diablo III the front half of the year, speaking from a business perspective, putting it out in February, Heart of the Swarm end of July and Mists out in November gives them a great string of games as equally spaced through the year as can be.
My prediction? I am going to go out on a limb and say that this game comes out before the end of February; however the sure money will be on it coming out before the end of March. So get ready to slay some prime evils.










