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Communication is one of the most important things in our life, without it we wouldn't know what others are thinking or trying to say. The communication through facial expression, hand gestures and body language, also known as cues is what we use to communicate with each other. Well that was the more traditional way and hand writing onto paper before technology was introduced but now with technology people have turned into communicating over typed messages. No face to face interactions which means that people can’t fully judge the other person and what their personality is really like. Computer interactions will never be the same as face to face interactions because you don’t get to see reactions of others if chatting online or texting and the comfort of another person. Most people would agree that having face to face conversations are much better than texting socially because having face to face communication you can show emotion, express closeness and availability, having fun, and building new social structures. “Media with fewer social cues often trigger hopes that people will become more equal and more valued for their minds than their social identities, but also raise fears that interactions, identities, and relationships will become increasingly shallow, untrustworthy, and inadequate.” You can’t always trust what you see using media at a form of communication because what the other person writes or says won’t match up to who they really are creating this shallow kind of communicating to others by lying. While if you had met them face to face, immediately you can pick up a few things such as their body language, physical appearance, dress, facial expression, direction of gaze and proximity are all used to determine that person in a social manner. What needs to be determined is the right time to use either face to face or media to communicate to each other such business. Sometimes it is better to have the face to face talk to employees or business meetings rather than sending a text document and discussing it using digital technology chatting online. Reference Baym, Nancy. 2010. “Ch 3: Communication in Digital Spaces.” In Personal Connections in the Digital Age, 50-70. Cambridge MA: Polity Press. Accessed April 7, 2014. https://qutvirtual3.qut.edu.au/qv/olt_material_search_p?p_unit_code=KCB206

The Lord of the Rings Trilogy is possible one of the best trilogies ever made which we have Peter Jackson to thank for. Why was this trilogy so successful?? It was because Peter Jackson listened to what the fans wanted having online discussions answering questions and queries about the movies like casting which actors Pater Jackson would choose. These thousands and thousands of online fans is predominately is why Lord of the Rings became so successful. Jackson has always thought about his followers and what would best benefit them both and by allowing the fans to have their say towards the films he has made something truly magical. Over the years internet clubs and websites provided venues for fans to keep connected to the two media producers and their evolving franchise through social gossip, artistic productions and political activism. In Elana Shefrin’s (2007) article she compares Peter Jackson and George Lucas and the use of the Internet based critics and fans and their thoughts about the production of The Lord of the Rings trilogy and the Star wars films. Luca got a lot of harsh comments about Star Wars: The Phantom Menace from both the critics and the hard core Star Wars fans especially from the older generations for the weak narrative and shallow characters. “[M]uch of the movie was too influenced by marketing …The movie should have had us, (the die-hard fans), in mind more than it did and we all know that. George Lucas should have consulted with us, the fans, as to what we think and what we’d be most excited to see in this film… [We] hope he doesn’t repeat the same mistakes twice. Make this one for us, George; after all, its fans like us who’ve made you and your family millionaires many times over!.” (Kolnack, 2000, Section 8) Lucas found some film-makers who were Star Wars fans and decided to recruit them to work on Episode II which fortunately for Lucas turned out to be a success on release. Whether or not this was because of the harsh comments from the fans Lucas says “that he had changed his approach to suit older fans, claiming that all of the Star War films had always been, and always would be, targeted at a 12-year old audience.” Luca’s didn’t have the same interaction and connection with his fans like Jackson did. He never listened and just did what he thought would be appealing to the market. “The differing styles that Jackson and Lucas have adopted with their online fan bases, and the consequential effects on the production, circulation, and consumption of their commercial offerings, provide us with two divergent models of interaction between popular representatives of media entertainment culture and Internet fan culture.” Reference Shefrin, Elana. 2004. “Lord of the Rings, Star Wars, and Participatory Fandom: Mapping New Congruencies Between the Internet and Media Entertainment Culture.” Critical Studies in Media Communication 21 (3): 261-281. https://qutvirtual3.qut.edu.au/qv/olt_material_search_p?p_unit_code=KCB206

First, you must give the Community “respect.” Second, you must give “responsibility”- actually give the community the authority you claim it has. “If you’re not willing to respect the fact that you’ve offered people the opportunity to get invested, and take a leadership position.. . there’s no way that‘s going to grow a strong team,” Third, and maybe ultimately the most important: you have to “give people a sense of being part of something that has meaning.” Lawrence Lessig, pg 9-10. Hybrid economies are a mix of the commercial economy which build value focusing on money and sharing economy which build value, ignoring money. Combining these two economies together allows the community to control how they use and contribute to their favourite site. Businesses are now becoming a hybrid to benefit the company for a better way to share and connect with their customers. “This the free-software community can give away easily. Contributors to this community “feel they’re being part of something that’s big and important and beautiful.. . . They feel like they get to focus on the things that they really want to focus on, And that’s satisfying.” Lawrence lessig, pg 10. People from the sharing economy are what drive the hybrid economy to its full potential because without them the sites are nothing. The community of the sharing economy love to be involved have the feeling of control over the sites. They keep the balance between them and the commercial economy though not all hybrid economies succeed. Sites need to make a profit otherwise they can’t keep running which is where advertisements come into play. People can pay the site to place advertisements to sustain the site and keep workers to run the site. The problem with some hybrid economies is that they are too concentrated on the commercial side and eventually the sharing economy stops using this site completely. The sharing economies are more than happy to contribute something for free and also make profit at the same time but it shouldn’t over shadow them. Sites like Flickr, Microsoft, craigslist, YouTube, and Yahoo are all Hybrid economies because of the sharing economy building a virtual community online where people interact, share information or interest. Another successful hybrid is Dogster, “a site built by dog freaks and computer geeks who wanted a canine sharing application that’s truly gone to the dogs.” The site offers “forums, classifieds, diaries, treats, private messaging, Gimme Some Paw, DogsterPlus, photo tagging, themed strolls, pet-friendly travel and pet-personality matrix.” The hybrid will continue to be sustained and create value by giving people what they want and also they’re giving something back to the community in return. In this competitive market success comes from satisfying the customers’ demands and the way new media and technology can help serve there needs. Reference Lessig, Lawrence. 2008. “Chapter 7: Hybrid Economies” In Remix: Making Art and Culture Thrive in the Hybrid Economy, 177-224. New York, NY: Penguin. Accessed March 20, 2014. https://qutvirtual3.qut.edu.au/qv/olt_material_search_p?p_unit_code=KCB206