#myode

My Ode is a wellbeing product that has recently been developed and is currently in the final testing phase. Ode helps to create the link between the “power of scent and its effect on our relationship with food”. The product does this through releasing an authentic food aroma around meal times in order to stimulate the users appetite and help to regain their interest in food. It is often found that people living with dementia lose their appetite and are not interested in food,unless stimulated. There are three scents within the ode and the user or their carer can set their preferences to decide when each scent is released. Ode is very discreet so it easily fits on a book shelf, next to the chair or even next to the TV.

Ode has been funded and supported through the “Living Well with Dementia Design Challenge”, a competition that was run through the Design Council and the Department of Health. Ode is a start-up venture that was incubated by Rodd Design and the Olfactory Experience. Upon researching further into Rodd Designs – run by Managing Director Ben Davies – their products tend to be beautifully crafted and are focused on consumer experiences. The company also worked with Lizzie Ostrom who is the fragrance specialist at The Olfactory Experience and Kate Williams who is a creative perfumer at Seven Scent. Alongside this, the two companies worked with Gwen Coleman, who is a registered dietician and dementia specialist.