Thinking About MVNO? Reasons Why It's Time To Stop!
How MVNOs Work
MVNOs work with smaller customer groups compared to traditional mobile operators. This means their income is limited to specific segments. However, any company/individual that engages this business has the advantage of gaining other income sources. It can be a great opportunity when it is aligned with the organization’s core business.
Let’s look at the example of a branded reseller model. In this case the legacy network operator offers technical services such as customer service, billing, network functionality, customer activation and radio access. The MVNO is left to focus on communication, branding, sales and distribution, and marketing.
The model will create value proposition and a new face for clients using an existing network. A full MVNO, on the other hand, handles all functions apart from radio access. It cannot handle radio access since it does not have a license to do so.
