#msxic.org

“Yeah, yeah. I got this big bro.” Ethen ended the call with a satisfied grin.

The situation was simple enough. Ethen's transformation had been a complete success. His memories, his life, his identity; all exactly as they were supposed to be. The problem was that reality hadn't fully caught up yet. 

Danial had explained that their family still remembered the wrong version of him and his brother. Daniel had also  assured him that the reunion was the perfect opportunity. A large gathering of relatives, all in one place, all interacting with each other. Once the merchandise was distributed, ‘the corrections’ would spread naturally. By the end of the day, everyone would remember things properly.

Ethen slipped his phone into his pocket and headed down the driveway. The massive black pick-up truck waited there, gleaming in the afternoon sun. He opened the rear door with an easy practiced motion.

The trunk was packed with Boxes of hats, shirts, Sunglasses, Stickers, Coffee mugs, Flags, and other things packed away in sealed boxes.  All of it carried the familiar MSXic branding.

Daniel hadn't been kidding. Ethen picked up a folded note resting on top of the nearest box.

The merchandise will handle everything.

Trust the process.

Welcome home.

—Daniel

Ethen chuckled, his brother really thought of everything. He tossed the note back into the trunk and climbed behind the wheel. The drive to the reunion took nearly an hour, giving him plenty of time to think about the family he was about to see.

His parents and aunts and uncles; Dozens of other family members. It was strange knowing they would all be different by the end of the day. Not completely different, of course. Just corrected, Brought in line with how things should have always been. The thought filled him with a sense of pride. After all, family looked out for family.

Eventually he turned into the massive Airbnb hosting the annual Samuels family reunion. The place was already packed full. Cars lined the parking areas. Children raced across open fields. Large tents had been erected beside rows of picnic tables. The distant sounds of laughter and conversation drifted through the warm afternoon air.

Ethen parked and sat for a moment, looking out over the gathering.He stepped out of the SUV and opened the trunk once more. Ahead of him, dozens of boxes waited to be unpacked.

Ethen grabbed the first box and started walking toward the reunion. This was going to be a good day.

————————————

“This gym is huge!” Brandon said as he walked in, weighed down by multiple suitcases and duffle bags. Just arriving at the massive house his family had rented for their semi-annual reunion, he was instantly drawn to the house's gym. But first he had to drop this stuff in his family’s room. He could see his reflection in the mirrored walls, a rather plain looking appearance, average build, thin brown hair cut down for summer. Despite this he was constantly trying to improve himself, spending time in the gym, trying countless self care routines.

Going through the suitcases he had just dumped on the floor, he searched for his gym clothes. Finding only a pair of shorts and a pair of underwear, ill fitting and branded with the logo of MSXic.org he’s sure he didn’t pack them, nor had he ever owned them. He threw those thoughts to the wind, so excited to check out the gym. Forgoing a shirt entirely, he made his way through the halls to the gym. 

As he started with simple weights, he turned on his usual high energy playlist, the pulsing beat of Taylor Swift's Reputation filling the room. He exercised in peace for a while with a familiar strain of muscle and rhythm of machines. His mind eventually went to seeing the family, for some reason he couldn’t picture a single person he knew very well, all he had was the vague sense he had closer to his relatives than that. 

Moving to the leg machines, he grew fed up with his ‘pussy’ playlist. He quickly switched to some fast no wing rap music instead. Much better. He tossed his phone onto the ground but it landed nearly halfway across the room. “Must not know my own strength” he thought with a chuckle. Every pump on the machine expanded his legs, his spine growing as well to make his height an impressive 6’2”. Muscles bulged as his arms and legs became melons, and his chest is carved with smooth chiseled abs. 

Moving to the next machine, his feet began to ache in too tight sneakers. Bending down, he takes them off, reeling massive meaty feet and giving him instant relief. Moving through the rest of the workout barefoot, everything else about his body began to change. Hands become rough and wide, nails blunt and uncared for. As sweat covered his body, a musky odor could be smelled, “the scent of a real man” he thought, completely unprompted. His pecs grew even more and his glistening body took on a youthful smoothness. His hair now fluffy, blonde and newly styled in a modern mullet. 

He shouted along to obscene lyrics, his energy revitalized as he reached the end of the grind. Pushing himself off the ground, where he was finishing sets of pushups and planks. He flexed at himself in the mirror, admiring his cut figure. Taking a pic, He pulled his pants down a little to show off his MSXic.org swag. They had been his favorite pair of underwear since his dad had given them to him two years ago when he had sat Brad down and given him the talk, not that talk, the talk about what it meant to be a real man. He was forever grateful his father had forced encouraged him to work out daily, it had really paid off. Sending a quick pic to the family group chat, he went to go find his father and help him pass out his company’s merch to the rest of the family. 

Charleston sat in his car, looking at the massive place his family reunion was taking place. As a police officer he had stood his ground against murders and criminals, yet he couldn’t bring himself to get out of his car to face his family. He could just imagine what they were already saying about him and his latest failed relationship, a girl who had dumped him for a man 20 years younger. The latest of an endless cycle of train wreck relationships. Every family gathering seemed to come with the same questions, the same looks of pity, and the same unwanted advice.

Turning off the car, he heaved himself out of the front seat, joints cracking as he walked. Wheeling his suitcases up the step he noticed multiple boxes, each over spilling with a variety of branded objects. Each bulging box branded with the logo of a company called MSXic.com. Inside more boxes awaited him, one was overturned, spilling hats and branded cigar boxes. The branded merchandise seemed strangely out of place, not something you would bring to a family gathering.

“Well, I could use a good smoke.”

He struggled to open the package for a full minute, rewarded with a row of nice looking stooges. Taking a puff of smoke, his head began to feel foggy and he felt ready to face those troublesome aunts. The smoke was smooth and rich, carrying away some of the anxiety that had followed him all the way here.

He started to climb up the stairs, but was hit by a wave of dizziness. He stood in the foyer, pacing. His height shot up to nearly 6 feet, bringing his line of sight to the top of the mirror to the right of the door. Looking into it, he saw his torso begin to grow as his flabby stomach caved into six pack abs. His shirt tightened across a broadening chest while his shoulders pushed wider. His arms and legs grew, pure muscle replacing years of aging. Longer limbs now fully solidify with muscle as they carry him back out the door. For a moment he could only stare at his reflection, unable to process what was happening.

He barely registered the change of environment, too focused on his cigar. He sat on one of the lawn chairs, barely handling the combined weight and newly grown thighs and ass. His hands grew as he took another drag of the cigar, his feet growing to match, no longer able to be contained by his sneakers. His thick beard began to shed, becoming a well trimmed mustache and goatee; the silver in his styled hair vanishing away. Revealing the face of a man who could get whatever he wanted with a smirk and a glance. Years seemed to peel away from him with every breath.

His thin hair grew out into a flowing frat boy style, the former officer felt a stab of pain, like being kicked in the balls. He could feel his manhood swell up, begging for attention. Later, he thought. After my stooge, his now punny brain was unable to focus on more than one thing at a time. Every drag making his brain sink further and further into stupidity. Worries about work, bills, and his failed relationships drifted away beneath a growing haze. Thinking was hard. Smoking was easy.

Charlie grinned, “I’m so fucking hot,” he said, speaking to no one. He was glad that his big brothers had left him some cigars, branded with their amazing company. If only he was smart enough to work, oh well, he could just sit around and work out, smoke cigar, or goon. He looked over the many cars in the drive, so many cars, so many family members to go. A cocky grin spread across his face as he stood up from the chair. For the first time since arriving, he wasn't dreading the reunion at all.

John was excited to see his brother. He hadn’t seen him since he had left for college the previous fall, the family reunion had been the first time the boys would see each other in months. They’d been texting from opposite sides of the country, yet once Brandon had arrived the messages had abruptly stopped. He just figured the wifi was bad or something of that sort. 

After hauling the family’s bags with his dad, he went in search of Brandon. As he wandered down the hallway, sunlight poured through soaring floor-to-ceiling windows, casting shimmering reflections from the lake across the polished hardwood floors. The open living room flowed effortlessly into a gourmet kitchen with a marble island, custom cabinetry, and professional-grade appliances, he saw a sparkle on the counter. Getting closer he could see it was a brand new chain necklace.

He examined it more carefully, noticing it was brand new, a simple tag folded over the chain with MSXic.org written in a simple font. He looked around, nobody. So he slipped it on, the cross resting unto his cotton shirt. It wasn’t exactly his style, John couldn’t explain the draw he felt to the piece of jewelry. He found himself touching and admiring as he continued wandering through the house. 

As he walked past numerous rooms, he didn’t notice his clothing slowly shifting becoming more trendy and fashionable. His stomach's natural color deepens into a tan as the extra bit of chubbness on him melted away. Abs and pecs smoothing out, existent yet not super defined. His arms inflate with lean biceps and triceps, his body becoming more muscular and youthful. The tan spread over his shoulders and back as they became wider. 

Walking into one of the many sitting rooms, his height shot up. His legs grew to match the extra 2 inches he gained, his thighs and quads becoming thick with muscle. His calves also toned, yet any body hair on them vanished, the smooth clean shaven look following unto the rest of his body. The only hair left was the new golden fluffy, now styled in the fringe that was extremely popular with teenage boys. Down below his feet grew, becoming the same deep tan as the rest of him. 

He dramatically sat on the coach, his increased height making the gray coach creak under him. John began to palm at his crotch, not even noticing he could only feel underwear under his hand. But wait, he had to film this. Crap, where was his phone. He tried to reach into his pocket, finding nothing, that was typical though, he didn’t usually wear much more than his underwear. He stood up and noticed his phone sitting next to him on the coach. 

“Ok, Bros, that was the Samuel family reunion house!” Johnny Boy said loudly into the camera. He was one of the company's many influencers, one of the most popular with 867,000 followers. After his brother had turned to the gym full time, Johnny had tried to make his father just as proud, starting a tiktok for that very reason. Yet his perfect blend of energy and passion for MSXic.org’s values quickly blew up, although his pretty face probably helped too. Johnny Boy smiled and gave his many followers one of his signature winks, “And don’t forget, Stop Hiding Men!” 

Speaking of his brother, he had to meet Brandon at the gym. The gym being the only place the brothers could find time to spend with each other. Exchanging tips for beefing up(Brandon), explaining the latest brain rot(Johnny) or just working out in peaceful silence. Before maybe he’d put some clothes on, his dad had just dropped of a ton of company merch.

Richerd wasn’t really excited to see his family, he tried to avoid this sort of thing when he could. But his youngest son John had begged him to come, as his other son would be coming from college. So he had agreed without much protest, he had been excited to see Brandon too. Yet when they he felt something off, tons of cars outside yet the house seemed empty, random half empty boxes strewn throughout the house, a faint smell hung about the house that reminded Richard of high school.

Once he had unpacked he began to wonder what to do with himself, his wife had excused herself for a nap and John had left a while ago in search of his brother. Maybe a long shower would clear his head, at least enough to deal with his troublesome aunts. Stripping down, he glanced over himself in the bathroom mirror. He looked at his middle aged body, sure he was old, but he didn’t look that bad, his muscles were still in decent shape, looking better than his younger nerdy self actually. Coming out of the bathroom, he noticed a half open box shoved against the wall, inside he saw multiple footballs, making him reminisce on his high school day. He was never quite athletic enough for the sport, more cut out for spelling bees than football games.

He reached down to grab it, his joints cracking in protest, the leather cool in his hands. He could tell it was well made, stitching tiny, and on the side was a glossy minimalistic logo for the company MAXic.org, the same as all the other boxes. How had the box got in here though? He wondered. Settling himself on the coach, he tossed the football up and down, continuing to daydream about what a varsity football life could have been. 

Ricky rubbed his eyes as he woke up, his nap being longer than he had wanted. He surprisingly didn’t groan as he stretched himself out. Glancing down at his toned, glistening body, he always slept hot leaving him to wake up sweaty constantly. He could feel his massive dick raise to attention as he caught a whiff of his masculine scent, his body hair holding the combined effect of his sleep sweat and lack of hygiene. Yet he loved it--the scent of a real man.

Ricky quickly moved to satisfy his dick, his calloused hands almost too small for his massive manhood. He softly groaned as he jerked away, his grown cock sensitive. The fantasy of a cheerleader under the bleachers playing in his head as he kept pushing, his long powerful legs bending up towards his defined torso. He felt his toes curl as he pushed out a load.

“Fuck, yeah!” He yelled as he shot his massive load into his sweaty nylon shorts. After catching his breath, he felt around the leather coach for his football. He grabbed it and was rewarded with a rush of adrenaline and excitement, as if he was on the field at that exact second. He reminisced once more, of his high school days. But soon the nostalgia was replaced by excitement, after all his varsity football days weren’t over yet. He picked up his phone seeing a text from his Danial Samuel, labeled Pops in his phone. confusing him for second, didn’t he have kids and a wife? 

“Caught up at the office, but your uncle Ethen is headed your way with some good shit”

Looking at the text jogged his memory however, his dad was one of the co-founders of MAXic.org, a company founded on the idea of bringing back traditional masculinity. That was why his father had pushed him to be an athlete, why his cousins were a gym junkie and red pill influencer respectfully. Cousins not his kids, what a dumb thought! Topical of Ricky though, his father often joked that he would end up like his other uncle Charlie. Yet that didn’t seem so bad to Ricky, his uncle was a real man too. 

His phone buzzed with a notification, a text from his cousins to meet them for protein shakes and a swim in the lake later. He flipped back unto the coach, content to chill until Brandon and Johnny were done at the gym. His shallow breath making his tight, sweaty rise and fall, the contours of his proud quarterback shoulders back lit by the open blinds of the window behind him. He quickly texted his cousins back a fire image and a thumbs up, excited for all the family reunion would bring. 

BJ had been waiting for his boyfriend for over a half hour. He had arrived at his boyfriend’s family reunion before Connor, his boyfriend of three years, and he hadn't been able to contact him since he had arrived due to the poor Wi-Fi. His boyfriend hadn’t been far behind, but had stopped for some reason he hadn’t shared with BJ.

Both BJ and Connor had been dating for three years, and the two of them would graduate in a few months from college. Yet, despite the time, BJ had never met much of Connor's family, not for any nefarious reasons, just timing. Of course, the Samuel's family reunion was the perfect opportunity, but BJ hadn’t heard any word from Connor.

Then he heard the crunch of tires, and saw his boyfriend's red BMW pull up next to him. The blonde man quickly got out of his car and opened the passenger door of BJs, getting in he gave his boyfriend a quick kiss. 

“Hey babe, sorry I’m late. My older cousin needed to give me these for some reason?” He said, holding up a cowboy hat and baseball cap with an sport team logo on it, and looking at BJ curiously.

“Why why?”

“Don’t know, wanna try them on as a joke,” Connor said, placing the baseball camo on his own head. BJ took the cowboy hat, happy to be in on the joke.

Once the hat touched his head, he was hit by a strange feeling of fatigue. He didn’t notice, but his legs were getting cramped under his seat. He subconsciously moved the seat back as he continued making out with his boyfriend, feeling a ticking sensation. His loose shirt began to fill out and began to feel tight around his pecs and biceps. The sleeves began to give as his biceps grew in size and density. Calves and thighs growing too as his soft white skin faded into a rough sun tan. 

At the same time, Connor's shirt was also strained, his chest also pulling the fabric tight so tight in fact that it burst. Burst and revealed chiseled torsos with new spatterings of ink. Their pants also shifted, BJs becoming American flag shorts and Connors pink shorts, complete with tree trunk legs coming out the leg holes. A bit of stubble also grew on their chins, making the kissing rough, and on their legs, chests and feet, which had grown into sizes 14 and 12 respectively. But as BJ kept kissing Connor but slowly the mental image of his boyfriend began to fade away. 

As the rest of the golden tan covered his body, Milo grabbed his average size cock and began to stroke. It got hard instantly, but didn’t lengthen at all. His hard length was now the same as what he was as soft previously. Milo didn’t notice however, for he was too focused on how incredible the bridge of the song was. As the last refrain came around the corner, Milo felt his testicles tense quickly.

As they kept kissing, a deep tan spread over their bodies. The hat began to feel tight on their heads as their heads grew larger, although one could say they were actually emptier. Under their hats, curly thick hair sprouted, covered in dust and sweat from… farm chores. BJ felt a sense of arousal, the intense make out began to turn him on, and the images of breeding a hot cowgirl filled his head. 

“What the fuck!” Colt cried as he opened his eyes to see his brother, Buck. He sat there for a second, breathing irregularly, too disgusted with himself. He had just kissed his brother, sure it was family, but more importantly he’d just kissed a dude.

“Bro, What the hell was that?” Buck asks, his face in an identical expression of disgust. He turned to see his brother trying to wash his lips off with some week old beer he had left in the truck door. 

“Give me some of that,” Buck said, grabbing it from the smaller guy, as Colt found another half empty can. 

“Well…let’s just pretend this never happened,” Colt said, after washing it all down with a warm white claw.

Buck gave a wordless nod, and the two got out of the car, excited to surprise their lil cousins with their southern charm and beer, of course beer.

Andrew sat in the uncomfortable outdoor chair, bored out of his mind. He didn’t even really want to be here, this was his fiancé's family reunion, the only reason he came was for her. And now she was inside talking to her aunts and cousins leaving him alone outside. Fine by him, her family could be pretty annoying, whenever he tried to be friendly they took it as offense for some reason, to be fair he was a very blunt, gruff individual. 

He pulled out a book one of her nephews had given him, a massive individual with muscles far bigger than Andrew could ever hope to have. His frame was skinny, pale but he worked out twice a week and wasn’t fat or unhealthy by any means, he just wasn’t “buff”. Something this book was supposed to help with, claiming to get you hot in 7 days or something like that, the kids had said his dad had written, some business man who owned some MAXic.org, a dumb name if you asked Andrew. The book was probably a tax write off, but he had nothing better to do. 

Inside the font was large, like really large. He read the introduction, finding out about Ethen’s company’s mission, to make real men. The book continued like that for a while, chapter on surface level masculinity, monster trucks, gym routine, or grooming. Yet some stuff was downright offensive, the way they said to treat women or homosexuals. 

Andrew took a sip of his coffee, mesmerized by the train wreck that was this novel. As he read, his legs began to extend. He adjusted and crossed the new massive thighs and sculpted calves, the added length bringing him to nearly 6 foot. The chair creaked as his torso grew wider, abs and pecs blowing up like balloons. A healthy warmth flooded into his skin and hair began to grow everywhere, thick and brown. 

As he continued to read, his attention became more and more focused on what the book had to say. Years added to him as his frame began to fill out, broadening his arms and shoulders. Vain shot up his arms as his bod became the ideal gym type, his body packed densely with muscle. His thick legs made his shorts bunch up, looking like the inseam had decreased dramatically. 

As he began to finish the book his pace began to slow down, finding it so easy before, the reason for the size of the world quickly became apparent when his intellect dropped dramatically. The exchange for the muscle had to be evened out somehow. So locked in he didn’t even notice the breeze on his own bare back or the size of his massive paws gripping the paperback. So focused that he didn’t register the pleasure that hit when his dick grew an extra few inches. 

“Done, yes!” He said, pumping his meaty fist in the air, and shut the book with a satisfied smile. He quickly looked around but didn’t notice anything amiss, his wife was inside talking to the relatives, leaving him outside to finish his training to become an official team member of MAXic.org, the company his brother-in-law owned. 

As if on cue, he glanced inside to see his wife rubbing her swollen stomach and talking to his nephew, how already worked for the company via social media. A grin plastered itself on at the thought of welcoming his third son into the world.

“I did it” Ace announced as he walked into the house, kissing his wife and dabbing Johnny Boy up “gonna start working with you after this, bro” he remarked to the boy.

“Congrats dude” Johnny said with a grin.”Good to see you're officially part of the family business.”

Danial Samuels sat on the porch of the lake house, enjoying a cigar with his brother Ethen. Their(his) plan had been a huge success, made evident that night by the massive family dinner, the men bickering and laughing, kids swarming the room as their mothers brought heaps of food to the table. His own son had brought a football and had been throwing it across the table to one of his cousins from the south, their newest business partner, Ace had talked to the two about some new marketing strategies over meatloaf and Lil Johnny Boy had filmed the whole thing. 

After tedious research and development, he finally had a place to test his new merch. Hats, cigars, books, water bottles, chains, even underwear, the possibilities were endless. He designed them all himself, to align with the company's mission of bringing back traditional masculinity. Each one had a different purpose, mixing with the host's previous personality, making each new MAXic.org spokesperson unique yet united under their values and goals. 

Dianal glanced over at his brother and the two exchanged hardy laughs, It would only be so long before the country would hear of the company and by then it’d be too late.