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Microsoft планирует обновлять через Windows Update все установленные приложения

Новая организованная платформа позволит разработчикам обновлять любые приложения напрямую из Windows Update.

Dan Northcote-Smith, Creative Director at The&Partnership has written a heartfelt piece for Campaign Magazine UK about his late ADHD diagnosis at the age of 38. He talks candidly about what life was like before his diagnosis, how it is now and what agencies can do to help neurodiverse staff flourish.

“For a creative, ADHD can be a gift. Ideas come easily, your brain works very fast and is used to travelling in several directions at once. Sometimes the only thing holding you back is how quickly you can write”, Dan explains the insides of his creative brain.

Click the 🔗 below to read the full article.

We’re ecstatic to see that our campaign, Madden NFL 22 for Electronic Arts (EA), has been named as a finalist in the Digiday Video & TV Awards!

Shortlisted in the Best Multi-Platform Video Campaign category, our immersive video campaign was designed to engage audiences across the full spectrum of NFL-related content – resulting in double-digit growth in new players and in lapsed players!

Congratulations to all the other finalists and a huge thank you to Digiday and the judges.

We have our fingers crossed until March 7th 🤞

Missy Pearce Nadler

Betty Hwang

Jessica Nijjar

Meredith McLaughlin

Alexander Breuer

Edward Lucano

Nadalie Dias

The world of digital is engaging audiences across more devices than ever before, and with this has come a wave of new opportunities for advertisers.

mSix&Partners Investment Business Director, Demi Abiola, recently spoke to The Media Leader about the up and coming “evolution in technology” in the radio industry and how an increase in the way radio stations use data, analytics, and technology, has resulted in more personalised experiences for listeners.

In this week’s POV, Strategy and Diversity Lead Jean Sarhadar explores the impact of conversational AI on the advertising industry and how this leap in technology is continuing to shape the way we view marketing.

Jean highlights the significant impact language models in AI can have on marketing, with specific reference to Chat GPT, and how marketers can utilise such tools to add to the process of insight gathering and creativity.

Earlier this month we launched our latest campaign with Smart Energy GB, featuring the one and only Einstein to explain the positives of smart meters and how they could make Britain more self-sufficient in energy.

The Smart Energy GB campaign aims to influence a sceptical audience about the benefits of smart meters, especially with regards to the current energy crisis where Britain’s future energy security is now part of the national conversation.

Running across TV, Broadcaster, VOD AdSmart, YouTube, and additional digital formats, this campaign successfully promotes the benefits of smart meters relying on some of Britain’s most iconic trademarks, including tea and biscuits as well as a rousing rendition of Land of Hope and Glory.

Amazing work delivered through a truly collaborative partnership.

Smart Energy GB, AMV BBDO, Gravity Road