#monetization tools

As a content creator or publisher, you can drive organic traffic to your website by publishing blogs, vlogs, or podcasts regularly. But to make money from the website, you need to focus on website monetization. You can make money from the website by implementing several strategies for monetization.

You can generate revenue from your website by publishing sponsored blog posts, offering premium/exclusive content and selling ad space, running subscription services, and selling digital products. You can also connect with advertisers using a slew of website monetization tools.

Are you creating videos consistently and with tons of effort, but are having a hard time making money off it? Do you know that your videos have a huge earning potential, but something isn’t quite adding up for you?

Being a content creator is not easy. Behind all the glamour and fame, there is a lot of effort, anticipation, planning, and consistency involved. You end up wondering how other video creators earn a living off of just making content. What are the video monetization tools they use? How do they facilitate video monetization so seamlessly? What are their strategies, and so on?

Video monetization is less about actually monetizing and more about sticking to the rules and having a general awareness of monetization strategies.

You see, many people post videos every day but don’t seem to earn money off of them, which is fine, especially if earning money isn’t their principal aim. However, it can get frustrating if you hope to make it your primary income source. So, how can you change this situation and start video monetization effectively?

Here are a few tricks that will help you bring up the figures.

How to Monetize Your Videos

Create Sellable Videos

A large bulk of the videos that exist on the internet are substandard, uploaded with shabby text and effects. And many people wonder why they aren’t generating enough views or likes. Being a famous vlogger is all fun and games until you see how much work goes into each video and how often they are cranking out content. Content creators work all seven days of the week without really taking a break.

Local Adventurer—a website and a YouTube channel based out of the US—recently shared their daily schedule to their followers. They mentioned starting their work at 9:30 am and not finishing until midnight. This routine is typical for creators, and it shows us one thing: you need to hustle and leverage your content game and create something worth selling.

To be more specific:

• Be prepared to work hard: That means sitting in front of your laptop day in and day out, working on strategies, editing, and researching the best video monetization tools.

• Be prepared to work for free initially: If you think you will make money overnight by creating videos, then think again. Initially, you will have to sit through without making a dime. Gradually, as you include other monetization tools to your bucket and start understanding the content game, you will start earning money.

Go for Profitable Content Style

If you’ve already been following point number one by working hard, strategizing, using tools, and staying consistent, yet cannot get the meter running, then it is time to rethink your complete strategy. If you’ve been creating a specific type of content and it isn’t working, it’s. Possible your content style is not marketable enough.

So, turn your strategy around and go for marketable style, meaning videos that are trending. You can replicate a video by adding your perspective and originality and see whether that works. There is no point staying consistent if your video style is not what the audience wants to watch.

Presentation in videos is crucial, along with the quality you deliver. You can have a rosy setup, but if the information you are sharing is not valuable enough, your expensive ring lights or shimmery backdrop won’t matter much. Even if you don’t use a ring light or get don’t glammed up for every video you make, if your content is full of helpful information, people are going to watch it.

Try for a different perspective as a few niches won’t be sellable in an over-saturated or low-demand market.

Check Your Videos for Copyrights

Creating videos for fun to share on your personal feed is one thing; you probably don’t worry about which music you are using. But when it comes to being a professional video creator who incorporates video monetization while creating content, you need to be cautious about copyrights. Suppose you use copyrighted music or even a copyrighted video clip picked off the internet. In that case, the music/video creator might sue you. So even if you generate 10,000 views, the income will go to the music/video creator and not you.

What is the alternative, then? We understand not everyone has the resources to purchase a drone and capture Machu Picchu from the top down or produce cinematic music for your videos. However, various websites and YouTube videos give away copyright-free or royalty-free video clips and music that you can use in your videos by giving the proper credit to their creators.

Consider other Video Monetization Options

1. YouTube

Most content creators consider YouTube as their go-to video monetization tool and platform. And we agree with the fact that YouTube is one of the most popular video platforms with an integrated monetization option. YouTube’s Google AdSense program allows video creators to earn money out of videos through views and clicks. It is free to use and makes for an excellent monetization tool.

Although AdSense has several benefits there are a few drawbacks. Their eligibility requirements are challenging: The channel needs to reach 4,000 watch hours in the previous 12 months and 1,000 subscribers.

2. Retrieve

Video monetization platforms such as Retrieve enable creators to build, create, and promote videos and digital products to their followers. Their in-house will work with you to determine and share what products and monetization tools are best suited for your audience and skill set. They then further assist by helping you create the products from start to finish and will leave you with a promotion plan to ensure steady revenue.

Uploading your guides and informational videos to Retrieve can open up a fresh revenue stream. No algorithm pleasing required.

Lastly, be Patient

Video monetization is going to take its sweet time. Although there are a few ways to make money as a content creator, you need to be patient. Staying consistent and generating high-quality, helpful content is the key. Study your audience, your niche, your market. Experiment with different content styles. Analyse what is working in your niche. Look around for more monetization tools. If your niche is highly over-saturated or less in demand, learn how you can still make it work. You can probably add a different perspective or style to content creation within this niche to enable monetization and boost your view count.

As the creator economy continues to expand, you are likely to take content creation seriously. Where are you in your creator journey? Are you just getting started? A newbie that is looking at content creation as a full-time career? Or have you been creating content for a few years and want to expand your business and gain knowledge about different ways to earn money as a content creator? Or are you a mega influencer who already earns a six-figure income and intends to add a paywall or offer exclusive content to your fans?

Wherever category you fall into, you want to learn more about monetization tools. You might have a list of video monetization platforms to consider, but how do you pick the best amongst those? We did a little research, asked a few content creators who have been using multiple platforms to monetize their content, and extracted top things to look for in a video monetization platform. Here’s what they had to say.

Top Things to Look For in a Video Monetization Platform

1. Good for lean-in content

There are two major types of content: one is lean-back, meaning you can relax and consume the content, and the second, lean-in content, where you lean towards the screen for better absorption. The lean-back content is usually entertaining, whereas the lean-in content is educational. Examples of lean-in content are tutorials, guides, or informational ‘how-to’ videos, blogs, podcasts, etc.

Certain video monetization platforms such as YouTube or Instagram are wonderful for lean-back content, but for educational, lean-in content, consumers prefer an advanced platform that provides additional features.

2. Easy Fan Management

A good video monetization platform helps ease out fan management. The life of a content creator involves constant interaction from fans, which typically happens via direct messages, comments, and emails. A video monetization platform that enables you to manage fan interaction with multimedia support should be an ideal pick for you, especially if you have hundreds of messages flowing in every day.

Retrieve is a groundbreaking video monetization platform that facilitates creators to interact with their fans by creating communities, live sessions, one-on-one chats that utilize audio, video and text, group chats, and more. Its automatic answer feature also makes it easier for you to sort your fan interactions.

3. Easy Search Features for Fans

Imagine integrating your content with AI voice search. Where your fans can search for any query while consuming your content merely by saying it to their computer. A good video monetization platform should have cutting-edge technology to support both creators and fans. With an easy search feature, fans absorb more knowledge without the hassles of typing a query and having to filter through results.

Another search feature that can ease out search is an integrated search bar. Imagine your fans want to search for something particular but have to read/watch through the entire content to get a solution for that. It might turn them off, right? But with a good monetization platform, your fans can enter a keyword or a question and can be directed to the solution within your content.

4. Sophisticated Translation Features

Opt for monetization tools that provide more than conventional features. Platforms like Retrieve have advanced translation. While subtitles in multiple languages are an excellent way to extract information from the content, you as a content creator should dig out features that provide more than that. Retrieve allows users to listen to video guides in multiple languages. So even if you are speaking in English, your international fans can hear you in other languages.

5. No Hidden Costs

Any professional service is likely to include hidden costs because of the advanced features it provides. Pick a platform that does not have any hidden cost for unlocking additional features. With Retrieve, a creator does not have to pay for their initial guide or any additional features they add to their store. Retrieve works on a revenue-share model, so when the creator earns, the platform earns. Unlike most platforms, there is no monthly fee for using Retrieve.

6. Multimedia guides

Pick a platform that allows you to upload multimedia content for your fans. As a content creator, there might be different content you’re good at. Whether you prefer long blog posts or videos, you can upload multimedia content to educate your fans.

An excellent video monetization platform enables you to use PDFs, videos, audio, and more to educate your fans with exclusive content.

7. No self-service

Pick a platform that works with you as a partner, not as a one-sided mechanical service. Retrieve is not a self-service product. Their team of experts knows what works within your niche, your fan demographic, and the type of content you create. They help you convert old and new content into attractive, digestible guides that benefit your audience.

8. Multiple ways to monetize content

A monetization platform should comprise of diverse monetization possibilities. You don’t want to put all your eggs in one basket. With Retrieve, you can monetize your subscriptions, communities, events, one-on-one consulting and more along with the guides by adding paywalls, paid messaging, and paid sign-up options.

As a content creator who is looking for multiple ways to earn money, go for a platform that offers more than the conventional features. Whether it is easy navigation and user-friendliness for your fans or a flexible interface/policy for easy upload and monetization for your own benefits, do your research thoroughly before picking a platform.

Good content is no longer only storytelling; it is telling your story well. Content creators know this and are on a constant lookout for advanced tools, trends, and creative ways to improvise. Especially now, since the competition is fierce, thanks to the pandemic and people switching to content creation as a profession, content is king.

There are thousands of creator tools that have made content creation easy and also look great. These have not only helped creators save time but also allowed those with little knowledge to produce engaging content.

From websites that simplify content creation to video monetization tools, here’s a look at 7 of the best tools, platforms, and software to add to your arsenal:

Top 7 Creator Tools You Need in 2021

1. Canva

Canva is a popular graphic design tool that has supported over a million creators design assets without any charge. Its user-friendly interface assists creators with zero design background in making appealing graphics. Canva gives access to millions of photos, illustrations, fonts, elements and layouts for making logos, brand kits, business cards, social media posts, and more. Its drag-and-drop interface makes modifying templates easy.

2. Hootsuite

For creators with a presence across many social media platforms, a management tool like Hootsuite helps streamline your data. Whether it is scheduling posts or rendering analytics, Hootsuite compiles your social accounts. For a busy creator, a tool like Hootsuite takes away the stress of handling campaigns and allows you to concentrate on other vital tasks. Its social analytics dashboard displays your top-performing content and gives tailored perceptions on why the post is working.

3. Retrieve

Retrieve enables video monetization based on fan subscriptions. It is an excellent monetization tool to have in your toolkit if you wish to advance further in your monetization journey. For creators looking out to go beyond YouTube and Instagram, Retrieve lets you earn money via 'Retrieve Guides'. It lets you create multimedia guides with videos, PDFs, and links. Other features include communities, live sessions, group sessions, video/text/audio chats.

also gives you access to important demographics. Paid users have advanced features to track influencers, get alerts for hashtags, get hashtag usage, etc.

4. Hashtagify.me

Hashtagify.me is a free tool to search for hashtags specific to a niche. Once you’ve searched for a hashtag, you can search its popularity and how other creators are using it. The tool is simple to use—search for any hashtag you think is relevant to your niche and acquire details about its performance. The best part about this tool is getting a list of related hashtags on Twitter and Instagram. You can monitor what other creators are using. Hashtagify.me also gives you access to important demographics. Paid users have advanced features to track influencers, get alerts for hashtags, get hashtag usage, etc.

5. Grammarly

Grammarly is a free spellcheck and grammar tool that lets you write error-free copy. Its browser extension allows you to check for grammar and spelling as you type across Facebook, Twitter, Linkedin, and anywhere on the web. Grammarly's MS Office plugin assists you with grammar and spellcheck on MS Office products. It also allows users to look for synonyms by double-clicking a word. The free version caters to spelling typos and basic grammatical errors.Its premium version includes comprehensive grammar check, plagiarism, delivery of sentences and engagement, and also gives access to a writing expert.

6. Prezi

A creator journey involves marketing yourself to brands, and a robust pitch can serve better in winning projects. Prezi simplifies the creation of media kits required for a creator. It allows you to design attractive decks by adding interactive charts, graphs, and elements. Prezi's 'Inspiration' section lets you peek at other presentations. This tool can be integrated with Zoom, Microsoft Teams, and other virtual meet platforms. Its free version allows users to record videos and create compelling designs and charts.

7. Flipsnack

Flipsnack is an online bookmaker that allows users to make appealing PDFs and eBooks. This tool lets creators design their brand kit, make eBooks, share them across socials, and embed them on websites. It also allows creators to generate mobile-friendly PDFs and eBooks. Flipsnack is a beneficial tool to have in your toolkit if you are on the lookout for monetizing your content from various sources.

Final word

The people that that consume online content and spend hours watching videos or scrolling through great social media content often don’t ot know what it takes to become a creator and be able to stand out amongst 50 million other creators. To leave behind a mark amidst such fierce competition takes more than just putting out content. It requires research, planning, and the knowledge of multiple monetization tools.

A creator that hopes to make a six-figure income out of content creation requires more than one revenue source. That's when video monetization platforms such as Retrieve come into the picture. Retrieve facilitates monetization based on fan subscriptions. You can earn through your fans by providing exclusive content in the form of guides. It further facilitates the creator-fan relationships through its features such as communities, one-on-one chats, live sessions, group sessions, etc. Its easy translation feature lets your fans across all languages view content without a language barrier.

For creators, the key step to taking your content creation, as a business, to the next level is to monetize your content. This monetization can happen in a variety of ways. For example, when your followers pay to consume exclusive content or subscription-based content. Or when you share ads on your platform along with your content or when you partner with a company to market their brand or products. Currently, subscriber-only exclusive access to your content is gaining traction within the creator community and is considered an effective way to earn income via your followers. When a third party is involved, there are options such as affiliate marketing, product integration, and pay-per-click (PPC) ads.

There are several monetization tools available in the market that can help to leverage your content. In this article, we’ll cover how you can monetize content in different ways.

How to Make Money as a Content Creator

There are various platforms for you to earn money by selling your content and giving access on a pay-to-consume basis. Brands or third parties pay creators to market their products/services, which is one of the most popular ways of earning money as a creator. When you sit down to make a content monetization strategy, always have two or more monetization tools in your bucket to ensure a comprehensive approach.

Content monetization can be done in three ways:

1. ADVERTISING

Advertising is an easy way to earn income as a content creator. There are three ways to earn money via advertising:

a) Product placement: Product placement, or mentioning of the product in between the content, happens when there is a new product launched and the brand wants to market it using your channel. The brands pay you directly to place their products in between your content.

b) Affiliate marketing: With affiliate marketing, you can make money off of directing your consumers to a landing page, typically for a product, via links. This is in a textual format. The payment is calculated according to the number of clicks and purchases made.

c) Pay-per-click: Pay-per-click, also known as PPC, occurs when, instead of integrating products in your content, you integrate ads. So when consumers skim through your content, they come across the ads. You are paid on the basis of ad views and the number of clicks.

2. EXCLUSIVE CONTENT

While all your content should be valuable, exclusive content is the content that you put that extra effort into and can be accessed by followers after paying a certain amount of money. There are many platforms such as Retrieve, Patreon, Skillshare, etc. that allow creators to publish content that is exclusive. Followers who typically consume your content for free have to pay on these platforms in order to get access to your exclusive content. Another option to sell your content is via eBooks and guides.

3. CONTENT MONETIZATION PLATFORMS

Content monetization platforms, such as YouTube, Instagram, Facebook, etc., pay creators based on the algorithms. Under this method, advertisers first pay these platforms, later when the creator publishes their content, the platform pays the creator to run ads.

Now that you know what are the three ways of earning money as a content creator, it’s time to determine whether your content is ready to be monetized!

Are you ready to monetize your content?

Monetization can happen if the content you create has enough value for people to pay in order to consume it. There are several factors to consider while you decide your eligibility to monetize content. How well do you know the niche? Are you an expert or do you have in-depth knowledge about that topic? Do you have a volume of sub-topics under the main topic? How frequently are you planning to create content? These are the basic questions that help you get started with the main question.

What new creators assume is that only people with big followings can monetize their content. However, even if you’re a small business owner sharing the processes behind making your products or a fitness trainer sharing your best tips and workouts, you can use content monetization platforms and start earning. While having a large follower count is a big bonus, what really matters is having an audience that engages regularly with your content and that you have an authentic connection with. If you’re a content creator who has a presence on platforms that have built-in services like YouTube or Instagram, you can consider monetizing your content straightaway.

Final word

Creators today look at content creation as a career and full-time revenue stream. The flexibility that content creation can offer, along with the availability of monetization tools and platforms such as Retrieve, YouTube, IGTV, Skillshare, etc., has completely changed the perspective of this field over the years. By mixing two or more monetization methods we previously mentioned, any creator (including you) can enjoy generating income from multiple streams.

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