#moderneracommunication

Spending a million bucks on advertisements and marketing is not worth it if you are not there to attend when a customer is calling.

Imagine your marketing efforts are resulting in new leads to your competitors just because they are having a simple call management system 60% of businesses in India are not equipped with the call management system and that results in loss of revenue.

A survey suggests Indian SMEs are losing Rs. 210 crore of revenue because of not able to handle incoming calls. And also because of having outdated call management systems that cannot capture all the calls.

In this digital economy, a customer takes a fraction of a second to switch from one company to another if not getting a quick response.

What is a call management system?

A call management system is designed for a modern era of communication between organizations and customers.

It works on the internet and does not require old PBX infrastructure. telecommunications applications, switching, and storage is hosted by a third-party outside of the organization using them, and they are accessed over the public Internet.

Calls are routed according to the set up of calling features within the given system such as Call Queues, IVR menus, and Recorded announcements. Call features provide a customized experience for the caller and maximize the efficiency of inbound call handling

Using cloud telephony helps you automate your business communication.

It even captures all your calls when you are not available in the office and records them for future analysis.

As the call management system works on a cloud it will save businesses from faulty telecom lines. And because of that reason, it will never go down like old landlines.Why is it must have for every business?My business doesn’t need this: We are already established and generating enough revenue and don’t want to invest in expensive technology. If you are thinking like this then let me tell you some insights on why is it must for your business.

The Myth of “It is costly”: Call management system or cloud telephony is not fixed-line and having local area codes, both your business and your clients can bypass any fees associated with making long-distance phone calls.

Never Miss a Call: With the help of a call management system you can capture all your calls even when you are on the go. And even when your agents are busy handling other customers. So you never miss a new lead.

Get a global presence: Start using cloud telephony in conjunction with your regular phone system to give your business a presence in cities and countries other than the one you call home. Get your business a global reach.

One number for everything: Get one virtual number for various use. Forward calls easily to the right agents based on requirement and increase productivity. You don’t need a lot of numbers for each department to increase confusion.

Avail Professional Image: imagine customers calling your business and gets a welcome tone of company greetings. It will look professional and help your business build a big brand image.

Record and analyze calls: With the help of a smart dashboard, you can record and capture all the conversations that took place. And the best thing is you don’t need to remember the last talk you had with a customer when they are calling again. By analyzing calls you can even measure the performances of your customer engagement and take a step to make it better.

Better customer experience: 86% of customers will pay more for better customer experience. If your customers are not facing any issues reaching to you. Then you will also not face any issues reaching better revenue.

More calls, More customers: Handle a large volume of calls with the same number and serve multiple queries at the same time. Who doesn’t want a bigger customer base with ease?

From start to end and beyond: If you are worried about how to get started. There are organizations like Yako Voice who can help you set up a call management system. It can be one-stop for everything including the whole call center setup.

There are some basics that can't be ignored when coming to customer communication. Responding to customers' queries via every medium possible will be the key to more revenue and more prospects.