What I’d Do If I Had to Build My Modeling Portfolio from Scratch
So, you’ve decided to start modeling but don’t have a modeling portfolio yet? No worries! Every model has to start somewhere. If I had to start from scratch today, here’s exactly what I’d do—using free or low-cost resources—to build a solid foundation for my modeling career.
1. Transform My Social Media into a Modeling Portfolio
Your social media is one of the easiest ways to showcase your work. If you already have an Instagram account, consider switching it to a dedicated modeling page—or start a new one just for your modeling content.
Archive old posts that don’t fit your new brand.
Use your bio to state that you’re a model available for photoshoots, brand collaborations, and castings.
Post a clean set of digitals (simple headshots and full-body shots in natural lighting) to show your fresh start.
Bonus Tip: Create a Pinterest board or a Canva portfolio to visually plan your brand’s look.
2. Join Model & Creative Networking Groups
Facebook groups are a goldmine for networking. Search for:
Model & Photographer Collaboration Groups in your city or surrounding areas.
Creative networking communities where makeup artists, hair stylists, and wardrobe stylists look for models.
Event pages for modeling, fashion, and industry mixers to attend.
3. Follow & Engage with Local Photographers
Find photographers who shoot with models in your area (or places you’re willing to travel to). Follow them, engage with their posts, and get on their radar. Some photographers offer free test shoots or collaborations for portfolio-building purposes.
4. Take & Share Your Own Digitals
Digitals are your modeling business card. Even if you don’t have professional photos yet, you can take clear, well-lit photos in natural light against a plain background (simple tank top and jeans work best).
Post them on Instagram with a caption stating you’re new to modeling and open to collaborations.
Create a simple online portfolio using free tools like:
Wix (easy website builder with free plans)
Squarespace (free trial to get started)
Canva (for an aesthetic, easy-to-edit portfolio PDF)
Instagram highlights (create a “Portfolio” section to showcase your best images)
5. Attend Fashion & Modeling Events
Even if you don’t have many photos yet, attending industry events can help you connect with creatives who may want to work with you. Look for:
Fashion shows (some need volunteer models)
Open casting calls (even if you don’t book the job, you’ll gain experience)
Meetups or networking mixers for creatives
6. Plan a Test Shoot & Find Collaborators
One of the best ways to kickstart your portfolio for free is by organizing your own shoot.
Make a detailed mood board with pose inspiration, outfits, and a general theme.
Pre-plan the details: location, hair & makeup, wardrobe, and the overall vibe.
Post on your social media asking if any photographers, stylists, or makeup artists want to collaborate.
Tip:Want a photographer to say yes? Pitch a concept that levels up their portfolio! Do your research, get creative, and bring inspo—they’ll love a shoot that adds value to their work!
7. Stay Consistent & Keep Learning
Building your portfolio is an ongoing process. Even after you get your first few photos, keep:
Shooting regularly to show versatility in your poses and looks.
Refreshing your digitals every 3-6 months.
Researching agencies and how to submit once you have a solid portfolio.
Final Thoughts
You don’t need a huge budget to start modeling—you just need strategy and consistency. With these free (or super affordable) steps, you can start building a portfolio that attracts the right opportunities.
Are you just starting your modeling journey? Let me know which step you're tackling first!
