#moca sd

LJFFF (LA JOLLA FASHION FILM FESTIVAL) | INFLUENZA SD

July 29-30, 2011

Museum of Contemporary Art San Diego in La Jolla Produced by Fred Sweet, the La Jolla Fashion Film Festival is the first International Fashion Film Festival founded in North America. Recognizing the emergence of the cinematic genre to the fashion world, LJFFF featured productions from established and emerging fashion houses and film directors, using the film short as both an expression of art and as a way to introduce collections to the marketplace.