#mobilemarketingsoftware

At its 2024 Product Announcement during the Activate Summit, Iterable, the customer engagement platform powered by AI, introduced a range of new features. The standout addition is Journey Assist, which utilizes generative AI and natural language prompts to enable users to build Journeys more efficiently and intuitively. Additionally, Iterable unveiled Brand Affinity Reporting for deeper customer sentiment insights, native WhatsApp integration for global reach, and enhanced Smart Segmentation for dynamic audience segmentation.

These advancements empower marketers to create impactful customer experiences, expand their reach to global audiences, and optimize interactions based on AI-driven insights. Journey Assist revolutionizes the journey-building process by leveraging prompt-based AI, allowing marketers to efficiently create or enhance journeys. Smart Segmentation simplifies the segmentation process by enabling marketers to instantly build segments through data unification and activation. Brand Affinity Reporting provides AI-powered insights at the campaign level, enabling marketers to optimize strategies and deliver personalized communications.

The native WhatsApp integration expands Iterable's mobile-first channels, enabling businesses to engage customers worldwide with personalized and automated messages. Additionally, the collaboration with Hightouch on Smart Ingest allows marketers to consolidate customer data and deliver personalized communications by linking cloud data platforms to Iterable.

These capabilities align with key industry trends, such as leveraging AI to enhance efficiency and creativity, engaging consumers through mobile channels, and meeting the demand for self-serve AI tools. Iterable's commitment to providing powerful and user-friendly AI tools fosters meaningful customer connections and drives results.