#mobilefirsttravel

In 2025, the hospitality landscape is being reshaped by one core force: changing guest booking behavior. Travelers today demand speed, personalization, and control across every step of the reservation journey.

To capture more bookings and compete with OTAs, hotels must modernize their approach—starting with how they manage guest acquisition. This blog explores the six most critical hotel booking trends shaping the industry in 2025, and what hoteliers must do now to stay relevant.