#mobileadfraudsdetection

Bots are becoming sophisticated and more human-like every passing day. And with the emergence of AI, it is becoming a dominant force for shaping online traffic.  

According to Imperva BadBot Report 2025, 51% of the internet traffic is driven by bots, which is further amplifying with the introduction of AI and LLM. Unlike the basic bot traffic showing abnormal signs like high number of clicks/installs etc., the sophisticated bots can mimic human behaviour, therefore bypassing the validation checks.