#mobile data analytics

Explosive Growth  of data traffic is evidently visible due to rapid deployment of High speed  mobile data network (3G/4G) , proliferation of smart devices like smart phones , tablets , massive  growth of video traffic, applications and also continuous efforts of CSPs to improve data traffic through multiple interventions in the market place.

While the data traffic growth is surely opening new revenue opportunities to different industries, the telecom players share the major part of the cost burden.  This new economy is pushing the limits of telecom network capacity to its limit and warranting huge investment to keep up the Quality of experience at a manageable level, leave behind the optimal experience.

Telco's today are challenged to balance between the intent to capture the data revenue market share and manage the cost escalation arising from exponential data volume growth. The biggest quest, in effect, is to get data points to derive return on investment of the capex spent for building data network capacity r-latin.

Conventional BI and next gen Analytics Platform

Conventional Business Analytics solution that primarily depends on the transaction CDRs and CRM based segment details are becoming far less effective in enabling operators for data driven decision for precise marketing efforts to increase data revenue. More over Enterprise BI solutions with million dollar price tags run the risk of long implementation time with unutilized utilities, leading to longer Return on Investments.

Specta Network with its Customer Analytics platform, offers insights and multi dimensional views  that  enable its clients to understand the customer preferences for applications, usages patterns and identify new segments basis their preferences.  The platform offers the capabilities to deep-dive on area wise application's behavior, to work out new campaigns and marketing strategies to gain more revenue from existing customers and get new one's. Our platform has far less implementation time which helps in reducing the break-even point on the return on investment calculations.

Technology platform

Spectacle's unmatched capability of fusing data points from Devices, Network , Applications, Customers usage patterns and other data sources  in most seamless manner offers relevant use cases for faster revenue increase through precise and focused marketing initiatives. The usage expands deeply in delivery of distinct customer experience and devising pro-active  strategies for usage maximization.