Jan 18, 2015
This article was co-authored with Devon DeMars, Social Media Director at IMI. You can follow her at @ThereDGoes. A lot of executives still cringe when they hear marketers talk about blogs and reaching out to bloggers. To many, the “blogosphere” is still a strange, dark, misunderstood concept that is still somehow [...]
With two out of three people reading blogs multiple times a week it has become imperative that business owners and marketers dedicate more of their time to blogging.
Bloggers have established a key role in today's consumer behavior and digital marketing strategies. Brands and marketers that successfully adapt to this idea will be able to positively leverage this reality and boost their brand awareness online.
