#mitchlowe

MoviePass will begin surge pricing next month

Business Insider reports today that MoviePass will start charging surge prices for certain movies during particular times. When the app deems a showing to be exceptionally popular, MoviePass will charge its subscribers an additional $2, according to CEO Mitch Lowe. “At certain times for certain films — on opening weekend — there could be an additional charge for films,” he told Business…

Now MoviePass’ CEO says the app never tracked customers

A week after MoviePass CEO Mitch Lowe’s comments that “we watch how you drive home” came to light, the exec is walking back those words. In an interview with Variety, Lowe said “I said something completely inaccurate as far as what we are doing…We only locate customers when they use the app.” Now, the way Lowe describes the app matches its privacy policy, and the way its technology is explained…