My childhood was filled with analog rolls and 35mm snapshot cameras. I briefly played with digital gear in my teens, but I remember the day when my excitement for digital cameras died. As a teenager my friend Rune Egenes (that I really looked up to) showed me his new camera. It was a Hasselblad from the 500cm series. Looking into that confusing, but the stunning waistlevel viewfinder completely shifted my whole idea of how you can take photos. It was hard shooting with my digital Nikon after that. My dad tragicallly past away around that time and I inherited a little insurance money, which resultated in a roadtrip across the U.S in 2008. On the start of this trip I met up with another photographer that I looked up to. His name is Lou Bedlam and we met in Los Angeles where he lives. He was super generous with his time and showed us around, but the greatest part was when he showed me a photo store and I bought my first proper analog camera, the same Hassleblad Rune had shown me. I was so eternally grateful, to finally have this camera, with Lou, this brilliant photographer by my side advising me.
So the journey began, across 19 states with my best pals in the world. We rented a minivan and every day was a new adventure. Luckily all of us were interested in stopping everywhere to film, shoot or play around. The photos I am sharing with you today are from my first analog rolls and I am happy to say that I have kept shooting analog ever since. I remember developing the first rolls at Wallgreens, checking out the paper copies and being mesmerised. Sure, there are light leaks and imperfections, but there is also so much texture and tones that came for free. I was converted then, to the analog belief system; to the medium format cameras, to the rolls of film, to the C41 chemicals stored in my kitchen, to the consideration of each frame, to the expectation during developing the film, to the heavy gear and the vast physical archive of negatives.
I often contemplate on the value of the analog photographer in the era of digital images flooding of our occiptal cortex. Not only that, also the role of the photographer in society has shifted, because people`s cameras are now being operated by intelligence systems that not only captures our photos, but picks them out for us. In my positive mindframe, this is actually the perfect time for me to shoot. The apprecation of the analog format is possibly more prominent than ever. I find photos that are captured on film stand out from the digital stream. It is as refreshing as the river in spring. I even see it in my chemical color prints, that there is something valuable here. Our fleshy eyes being bombarded with digital representations of our world, will notice the undigitalness, the pixelfree colors attaching the surface of the printed paper. We will, unknowingly always gravitate towards analog photography, because they stand out and they remind us that each frame is precious.


















