#mileageprogram

Definitely a huge mistake that Singapore Airlines (SIA) made was the delay of their mileage program. While most airlines began mileage programs in 1981, SIA waited until 1993 to have its own. Not only they were late in this game but also initially they limited its program only to business and first class passengers. Why did they wait so long when at that time they had one of the highest load factors (close to 80% year-round) in the industry?

Source Image 1: http://www.singaporeair.com/en_UK/ppsclub-krisflyer/