#microsite platform

Data is playing an increasingly critical role in business decisions. And that’s why marketers are becoming more and more tempted to use marketing automation to collect, collate and use data for more creating meaningful and impactful marketing campaigns. When challenged to demonstrate the potential results of a campaign, marketers can do so easily with the best marketing automation for B2C software.

Send Out Communications Effectively

B2C marketing professionals are now putting their foot down, demanding an increase in investments in digital marketing. They also plan to add marketing analytics to create a more meaningful campaign that can deliver the expected results and more. Marketing automation for B2C is the software on many companies shopping list as it has the capability to send out marketing communications automatically but that’s not the only benefit. There are several others as well.

B2C marketing automation can be used to measure performance and track metrics. The ability to measure marketing results is a huge asset as the benefits of campaigns can be judged on several parameters and the strategies tweaked to improve outcomes. It can help improve revenues and put companies on the winning track.

As your marketing strategy matures or expands, automating some of the marketing tasks is a good decision.  Your team can devote more time to creative work while leaving the data gathering and processing to a marketing automation software platform.  But how do you decide which platform would work best for your business?

 Analyze Your Needs

 Get a clear understanding of your current marketing needs and what your requirements will be over the next 3 to 5 years.  Some of the items to review in your analysis can include:

·         What takes the most time?  Take a look at all of the processes that your team performs and identify the one that consumes the most time.  Is it entering new leads?  Social media posts?  Email processing?  Make sure that your marketing automation platform can help reduce the time on this process.

·         Which tasks provide the most benefit?  Can you determine if a particular task yields good ROI, and if automated could be even better?  Make sure this item is also addressed in your marketing automation software.

·         What are your marketing goals?  Do you wish to increase web site visitors?  Generate more leads?  Improve conversion rates?  Stay focused on your key strategic goals and make sure your choice can help you to achieve those goals.

Functional Capabilities for Now and the Future

 The best marketing automation software platform will not just have  good core functionality but will also have the ability to integrate and provide best practices to boost your results.  Some of the capabilities should include:

·         Lead Generation – several key tools should help to generate leads for your business.  These tools should include strong SEO analysis as well as gathering as much information about visitors as possible. For example, partial data such as an email address and geographic area can help you to get more insight into a visitor so that you can entice them to make a purchase.

It is hard to come across marketers who have not used marketing automation software to achieve their company’s sales goals. Marketing automation is an integral part of business and is being used on a large scale in managing sales platforms. It is becoming clear that companies using this powerful marketing tool are performing better than others.

It is apparent that growing businesses cannot do without technology. With markets extending way beyond geographical borders and national boundaries, a whole new marketplace is now available for companies to explore and sell to. Companies are using marketing automation service to bring standardization to businesses operations across the globe and achieve a high level of efficiency regardless of the scale of marketing operations.

With customers using online resources to research and know more about the products and services they are interested in, they connect with you only at the last few stages of a buying cycle. With marketing automation software, you can access special tools to analyze customer behavior and be ready for them at the first point of contact.

In an increasingly competitive marketplace for almost every business domain, customers are flooded with choices. In such situations, it becomes critical for companies to track the moves of their potential customers and present them with the kind of offers they are looking for to close the deal quickly and effectively. Without marketing automation software, this can be tough to achieve.

Using affiliates to promote your product can be a very good marketing move.  With the right affiliates in place you can dramatically boost your web page traffic, have higher quality leads, and increase conversions from visitors to customers.  But there are downsides to affiliates, also.  With an affiliate microsite platform you can better manage and monitor your online affiliates and make sure your endeavors are successful.

What to Measure

Using a marketing automation platform there are a variety of key metrics.  The following are some items to focus for affiliate results:

• Traffic from affiliate pages – you can have multiple affiliates, but you should be acutely aware of the performance for each.  Measuring the traffic from each affiliate is the first step in determining performance.  If the traffic does not meet your expectations it may be time to terminate that relationship.

• Leads generated – the quality of leads from each affiliate should meet your requirements.  Note the number of leads that match your target market profile to make sure the affiliates are funneling the appropriate visitors to your business.

• Conversions – a report that shows the number of conversions by affiliate can give you concrete information on which sites are a better match for your business needs.

• Fees – be cognizant of your affiliate agreements so that costs are kept under control and you are receiving adequate return on your investment.

With an affiliate microsite platform you can make sure all of your affiliates are working hard to help your business.  The top marketing platforms also provide the ability to make updates to multiple affiliate pages in just a few clicks, and also provide analysis such as heat maps to determine the effectiveness of the affiliate pages.