#micromax_mobile

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YU Yureka Black Smartphone Launched at ₹ 8,999, with 4GB of RAM, Snapdragon 430 SoC

Yu Televentures, the Micromax Online subsidiary that has been largely silent since August last year, has launched its YU Yureka Black smartphone in India at Rs 8,999 on Thursday. It will be exclusively available on Flipkart, and sales start June 5 midnight. Apart from the new black colour variant, YU Yureka is different from the original Yureka (2014) in terms of specifications as well.

The YU Yureka Black runs on Android 6.0 Marshmallow out-of-the-box. YU Yureka Black sports with 5-inch Full HD display (1080×1920 pixels) with a 2.5D curved glass design. The screen is protected by Corning Gorilla Glass 3. It will be powered by an 1.4Ghz octa-core Qualcomm Snapdragon 430 MSM8937 64-bit processor couples with 4GB RAM and 32GB of onboard storage which is further expandable up to 128GB via a microSD card.

YU Yureka comes with a metal unobody design. The dual SIM smartphone supports 4G VoLTE. YU Yureka Black gets a 13MP rear camera with dual LED flash and with Sony IMX 258 sensor. The front camera is 8MP with selfie flash. It is backed by a 3,000mAh battery. The connectivity options available on the smartphone include dual-SIM support (hybrid SIM Slot), 4G, VoLTE, Wi-Fi and Bluetooth. More features on the YU Yureka Black include gestures on the lock screen, one-handed mode, The home button doubles up as a fingerprint scanner. The YU Yureka Black will be available in chrome black and matte black finish.

Yu has launched nine smartphones since it was started in 2014 in India. To recall, the last two smartphones launched under Yu brand were the Yunique Plus and Yureka S. The smartphones were launched in August last year. The Yunique Plus was launched at Rs. 6,999, while the Yu Yureka S at Rs. 12,999.

The pricing places the smartphone in the budget segment, where it will compete with the likes of Xiaomi Redmi Note 4, Lenovo K6 Power, and Coolpad Note 5. It has been a while since YU Televentures launched a smartphone and India. We’ll have to wait and watch if the company can work its magic with YU Yureka Black.

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Micromax Evok Note, Evok Power Launched at ₹ 9,499 & ₹ 6,999, Buy at Flipkart

Micromax has launched its all-new Evok series which will be exclusively available on Flipkart in India. Micromax Evok Note and Evok Power are the first phones in the company’s new Evok range. The Micromax Evok Note and Evok Power have been launched at Rs. 9,499 and Rs. 6,999 respectively. Both the phones will be going on sale starting midnight Tuesday via Flipkart.

The Micromax Evok Note features a 5.5-inch full-HD display and will also boast 2.5D glass on top. The handset sports a pixel density of 400ppi. It will be powered by 1.3GHz octa-core MediaTek (MT6753) SoC coupled with 3GB of RAM. It packs a massive 4000mAh battery. It sports a 13-megapixel autofocus rear camera with 5P Largan lens while also packs a 5-megapixel front-facing camera.

The handset will come with 32GB storage and will support 4G with VoLTE. It will be available in metal Back finish. The Evok Note also features a fingerprint scanner and will come with Secure Space feature for dual profiles.

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The Micromax Evok Power, on the other hand, features a 5-inch HD display and is powered by a 1.3GHz quad-core processor coupled with 2GB of RAM and 16GB storage. It sports an 8-megapixel autofocus rear camera and also comes with a 5-megapixel fixed-focus front camera. The handset will support 4G with VoLTE and also features a fingerprint scanner. It packs a 4000mAh battery.

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Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax said, “With the launch of the new Evok series, we further strengthen our resolve to offer the best products to consumers at competitive price points. Through our exclusive partnership with Flipkart in the past, we have very successfully expanded the overall entry-level smartphone market and created a favourable impact in the e-commerce channel. Our new Evok Series will yet again showcase our commitment to empowering consumers and at the same time introducing more people to the best of the connected world.”

Latest: New Micromax smartphone @ Rs 4999

Micromax has launched a new budget Android smartphone called Canvas Spark available at a price of Rs 4999. The device will be available exclusively on Snapdeal starting April 29.

The smartphone will be available via flash sale and the registrations will start today. The smartphone is available in White-Gold and Grey-Silver variants.

In terms of specs, the smartphone comes equipped with a…

Today’s launch: Micromax Canvas Spark

Micromax is all set to launch its new affordable smartphone – the Canvas Spark – in India on April 21. The media invite received from the company clearly states the launch of the Canvas Spark.

“Be the first to get your hands on the Micromax Canvas Spark! Join us for an electrifying get together and witness the reveal of this exciting gadget!”

While the company has not divulged much details about…

Micromax’s latest smartphone @ Rs.6000

Micromax is feeling the heat from Chinese smartphone makers like Xiaomi and Lenovo. A company that prided itself in coming out with good smartphones with down to earth pricing seems to be at its wits’ ends as companies like Lenovo, Xiaomi and Motorola that also happens to be a part of Lenovo after acquisition are attacking where it hurts the most.

These three companies are launching great…

Unbelievable Micromax budget phone

Micromax has launched its new budget smartphone – Canvas Pep, which is priced at Rs 5,999.

The phone has a 4.5-inch FWVGA display and runs on Android 4.4.2 KitKat. The phone is available for purchase across online and offline stores.

The dual-SIM phone is powered by a 1.3GHz quad-core processor paired with 1GB of RAM.

It sports a 5-megapixel fixed-focus rear camera with LED flash, while there…

Micromax gets first place by defeating Samsung…

Finally proved Indian Quality. Micromax has become the first local firm to take the top spot in the Indian smart phone market, ousting Samsung.

Research said the “incredible performance is partly due to Micromax’s continuing appeal to mobile phone users upgrading to smart phones.

Its flagship line of products has also very effectively targeted the US$150 to US$200 (Rs 9,000 to Rs 12,000)…