Jan 30, 2019
Día de los Muertos is one of the most traditional Mexican celebrations. Recognizing the cherished holiday, two iconic Mexican brands made it a point to honor Mexican-Americans everywhere. Estrella Jalisco leveraged their 100-year-old Mexican legacy in a short film that speaks to the bond that many Mexican-American families share with their culture. Jose Cuervo Tradicional celebrated with a social and digital campaign that featured altars dedicated to several Mexican heroes, celebrating the authentic way!
