MeVee, a new live streaming app just found a way to differentiate themselves from their competitors Periscope and Meerkat, simply by serving ads.  As a media planner, this is a huge deal and could be a great (hopefully safe) place for brands to play.  It has the potential to be what Twitter has been pushing for years, real-time and scalable.  People broadcasting on the app can opt to have ads included in their streams, receiving half of what MeVee earns from those ads. More popular users will get a larger cut of the ad revenue.  Win Win for everybody.