#messaging...

5 Minute Break: What Does Your Brand Stand? 5 Brand-Building Questions to Ask Yourself

https://www.podbean.com/media/share/pb-jjsaa-121b057 People are in relationships with brands. Where does your brand stand? Customers come to know you by how you behave, not by how you say you behave. Brands are evaluated and understood by their actions, not necessarily by their intentions. Above all, your brand must be meaningful and relevant to your audience. If it doesn’t motivate, persuade, or…

5 Minute Break: Tips for Developing a Customer-First Marketing Strategy

https://www.podbean.com/media/share/pb-e2tdx-121b025 Whose responsibility is it to take ownership of a customer-first strategy? Customer experience is key to the success of any company, and ensuring this positive relationship with your brand depends on your ability to truly know your customer, and ultimately deliver on your brand promise. Only when you know the voice of your customer can you…

https://www.podbean.com/media/share/pb-24hf3-120c2d4 What’s your brand’s product or service differentiation strategy?  Do you even have a point of differentiation?

https://www.podbean.com/media/share/pb-74g4z-120c2a2 Take a short break from your day! Let’s talk about the importance of research.

https://www.podbean.com/media/share/pb-r274w-120c289 Take a short break from your day to listen to how consistency is key in your marketing.

Disrupting or creating a new category with John Pham

https://www.podbean.com/media/share/pb-2yspg-117275c INBRACE CEO John Pham joins me at the Business Growth Cafe to discuss how his company focuses on improving people’s lives. We explore his experience launching startups helped him to build a new kind of company; integrating advanced orthodontic methods, practice development, healthcare software systems, lean manufacturing, systems management,…

Creating a world where consumption leaves no footprint, one single-use plastic at a time!

https://www.podbean.com/media/share/pb-mdswu-112e720 Five hundred million plastic straws are used daily, and with many states and cities issuing bans on single-use plastics, what’s the alternative?  Well, it’s UrthPact! UrthPact is now the leader in compostable manufacturing focused on developing products from earth-friendly materials. UrthPact CEO Paul Boudreau joins me at the Business Growth…