Customer Relationships Damage Control
Your company damaged its relationship with a valued customer and is on the verge of losing the account, but you can’t afford to lose them.
Here are some choices for repairing a hurt customer’s relationship.
Costs Analysis:
If you have a tenured relationship with this customer, re-examine your overall costs for this customer. You may be able to reduce your price if it has becomes less expensive to serve them.
Third party distributor:
Sell your products through a distributor if the customer starts to need more service or fewer quantities. If your service has declined while pursuing larger customers, get a third party to service your customer properly. Your ROI may be less than the current overhead.
Sell results:
If the customer can no longer buy your service or product by the unit, sell it by the hour or the final result. Many times Purchasers are asked to cut costs and spending by alleviating inventory. If this is the case, sell the customer what they need by the outcome. You can still have profit by providing them with results if they need your product.
Seek forgiveness:
Given your mistake was not premeditative or immoral, admitting you could have been more respectful or understanding will help turn the relationship around.
Change your value into a service:
If the customer can’t pay for your services to maintain products or equipment, sell them the training, guidelines or components they’ll need in order to perform their own maintenance.
Once the situation is resolved, a formerly damaged customer relationship can end up being better than it ever was before the problem ever occurred.











